Strategi Humas dalam Menjalin Good Relationship dengan External Stakeholders UAD

Soyusiawaty, Dewi

doi:10.23917/komuniti.v8i5.2846

Cited by 7 publications

(4 citation statements)

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“…Public relations in educational institutions (Hallahan, 2004) is about building and nurturing relationships through strategic communication, effective public relations contributes to a thriving educational community that values open communication, embraces diversity, and continuously strives for improvement and excellence (Soyusiawaty, 2017). The concept of public relations in educational institutions (Kusumawati, 2019) goes beyond traditional promotion and publication.…”

Section: Results and Discussion 1 Public Relations In Educational Ins...mentioning

confidence: 99%

Enhancing Educational Impact: Exploring Effective Media And Public Relations Techniques In Educational Institutions

Maulidia,

Sanjani

2023

Rosikhun

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Abstract. This study aims to analyze the role of the media and public relations techniques in the context of educational institutions. Educational institutions have a big responsibility to convey information to the public, both through print media and through direct communication with stakeholders. So that the media and public relations techniques play a very important role in building a positive image of educational institutions and maintaining good relations with the public. This research uses secondary data obtained through literature studies, scientific journals, books, articles, and other sources of information related to media topics and public relations techniques in educational institutions. The data is analyzed systematically and critically to gain an in-depth understanding of the concepts, theories and practices related to the use of media and public relations techniques in an educational context. The results of this study indicate that the media and public relations techniques play an important role in building a positive image of educational institutions, increasing stakeholder engagement, and increasing effective communication between educational institutions and the community. The use of public media such as newspapers, television, radio, and social media has opened new opportunities for educational institutions to convey information widely and quickly to the public. Public relations techniques such as press conferences, promotional activities, and direct interaction with the community are also an important part of the educational institution's communication strategy. The role of media in public relations in educational institutions is very important and diverse. Educational institutions rely on media to reach a wider audience, including students, parents, prospective students, alumni, donors, policymakers and the general public.

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Section: Results and Discussion 1 Public Relations In Educational Ins...mentioning

confidence: 99%

Enhancing Educational Impact: Exploring Effective Media And Public Relations Techniques In Educational Institutions

Maulidia,

Sanjani

2023

Rosikhun

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“…The public plays an important role in supporting the success of every company, both internally and externally. The goals of a company will only be achieved if there is support from every public (Soyusiawaty & Fajri, 2016). For example, the use of social media to communicate something.…”

Section: Resultsmentioning

confidence: 99%

Public Relations Communication Strategy Pt. Antam in Lobby and Negotiation

Wijaya,

Safitri

2022

JKB

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In everyday communication without us realizing it, there are circumstances that require us to campaign and negotiate with others. The most important thing that a Public Relations must prepare when he wants to lobby and negotiate is that he must first read who the target lobby is and know the techniques in lobbying and negotiating are the objectives of this research by looking at the communication strategies used by the Public Relations of PT. ANTAM in lobbying and negotiating. This research approach uses descriptive qualitative. The data collected is based on in-depth interviews or in-depth interviews involving relevant informants. Based on interviews with informants in this study, it can be seen that the lobbying and negotiation techniques used by Public Relations at PT. ANTAM in the face of distrust from the public from negative news so that the program that is being carried out can be carried out again as before, namely mitigation. As for the communication strategy used, the media used to disseminate information and programs that are being run by PT Antam are, by using mainstream mass media such as print media and television media and then through public service announcements, to convey information, persuade and educate the public with the aim of to build the company's brand image so that the problems faced by Antam can be resolved without creating new problems.

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“…From the above statement, it is seen that good relations between The Public Relations of the Salatiga City Secretariat and many parties are needed. One of them is establishing cooperation because developing negative issues can certainly be minimized (Soyusiawaty, 2016). Due to this condition, The Public Relations of the Salatiga City Secretariat and related parties can achieve common goals and interests, addressing the issue of the Covid 19 hoax.…”

Section: Planning and Program A Cooperationmentioning

confidence: 99%

Untitled

2021

ULTIMA Comm

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The outbreak of COVID-19 in December of 2019 and its relentless spread across the globe has led to an upsurge of information on the pandemic, as scholars, health experts and other authorities rush to publish information meant to enlighten the public on this novel virus. Thanks to social media and its various platforms, most of this information is shared online. However, this rapid spread of information has also given rise to panic and trepidation brought about by generally unverified information on social media. This study sought to assess the student's level of social media use in tertiary institutions, its influence on them, and whether they consider social media a credible source of information on COVID-19. An online questionnaire was administered to a sample of 250 students. Collected data were verified and analysed using SPSS software. The study has found that social media plays a significant role in sharing information on COVID-19 among students in tertiary institutions, with WhatsApps being the most widely used platform. However, despite being greatly influential, many students do not view social media as an accurate or credible source of information on the pandemic.

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Strategi Humas dalam Menjalin Good Relationship dengan External Stakeholders UAD

Cited by 7 publications

References 0 publications

Enhancing Educational Impact: Exploring Effective Media And Public Relations Techniques In Educational Institutions

Enhancing Educational Impact: Exploring Effective Media And Public Relations Techniques In Educational Institutions

Public Relations Communication Strategy Pt. Antam in Lobby and Negotiation

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