Strategi Humas Pemerintah Kota Bandung dalam Menangani Krisis Pandemi Covid-19

Abstract

Public Relations has an important role in solving crisis problems. In the midst of the crisis caused by Covid-19, Public Relations of the Bandung City government needs to carry out its roles, duties and functions to carry out the strategy for handling the Covid-19 crisis. This research uses a literature study approach by collecting data or sources related to the topic raised in the research, as well as reviewing various literatures, both in the form of note and book. The data that has been obtained were analyzed using descriptive analysis method. The result shows that the Bandung City Government Public Relations crisis communication strategy in dealing with the Covid-19 pandemic crisis, in the early stages of the crisis, is to form knowledge about the COVID-19 pandemic crisis in the organization's internal environment through various communication media used by organizational members or in this case ASN and employees of the Bandung City Government. The next stage is to shape the perception of the people of Bandung City by providing message, information, and education about Covid-19, as well as socializing the policies and steps taken by the Bandung City Government in dealing with the Covid-19 pandemic crisis to the people of Bandung. Then the last strategy is to restore image and reputation through improving the quality of communication between the government and the community, as well as carrying out media relations activities to publish positive news about COVID-19 handlers in the Bandung City.

Strategies for Low-Income Families in Facilitating Children to Learn Online During the Covid-19 Pandemic

“…In contrast, a passive strategy is a survival strategy that is carried out by minimizing expenses, a way to save expenses such as (costs for clothing, food, education, and so on) (Hanifa & Fisabilillah, 2021;Pangaribuan & Munandar, 2021). Furthermore, the network strategy is a survival strategy that is carried out by establishing relationships, both formal and with the social environment and institutional environment (e.g., borrowing money from neighbors, borrowing money from stalls or shops, taking advantage of poverty programs, borrowing money from moneylenders or banks and so on) (Lusianawati, 2020;Ristyawati, 2020).…”

“…It means that every family, central government, and local government must be aware of fulfilling children's education, especially those from low-income families (Ristyawati, 2020). They are aware of the class differences in society due to structural differences, which result in the non-fulfillment of children's education between poor and rich families (Lusianawati, 2020).…”

Strategi Komunikasi Humas Polresta Serang Kota Dalam Membangun Hubungan Baik Dengan Media

“…Menurut Ruslan, humas adalah gabungan antara seni dan fungsi manajemen, komunikasi, psikologi, sosial dan marketing untuk membentuk supaya perusahaan atau lembaga, ide yang ditawarkan, serta nama dan produknya diminati dan mendapat kepercayaan dari publiknya (Amani & Djuwita, 2021). Grunig & Hunt (1984) menjelaskan bahwa humas merupakan fungsi manajemen komunikasi yang dimana ini merupakan tantangan humas dalam membangun serta mengembangkan sistem tata kelola terkait informasi publik secara baik dengan cara menggunakan standar penyebarluasan informasi (Budhirianto, 2017).…”

Perencanaan Komunikasi Pemerintah Kota Kediri dalam Membangun Citra Walikota Perspektif Islam

“…Secara umum, Public relations bertugas dalam menjalin hubungan baik dengan publik, sehingga dapat membangun kepercayaan publik secara individu maupun organisasi. Sebagai seorang public relations juga harus mampu dalam mengelola media sosial dan sumber informasi agar visi instansi dapat tersampaikan dengan tepat (Amani & Djuwita, 2021). Selain itu, public relations juga menduduki posisi yang amat penting dalam sebuah instansi atau organisasi, terlebih jika organisasi tersebut sering berinteraksi dengan masyarakat luas.…”