Strategi Komunikasi Pemerintahan Walikota Tegal Dalam Penanggulangan Pandemi Covid-19

Abstract

This study focuses on government communication strategy of Mayor’s Tegal city to mitigating covid-19 pandemic. This research was conducted to identify and describe the communication strategy that used Dedy Yon Supriyono to leads covid-19 pandemic mitigation. This research uses a qualitative approach with a case study methodology through in-depth interviews as the primary data collection method. The theory used in this study is communication strategy. The results of this study indicate that communication strategy of the Tegal Mayor's administration has been effective starting from the research, planning, implementation, evaluation, to reporting stages. All leading sectors have been maximal in coordinating in covid-19 pandemic mitigation based on Peraturan Daerah Nomor 10 Tahun 2020 tentang Penanggulangan Corona Virus Disease 2019 and supported with various media such as websites and instagram.

Pesan Edukasi Promosi Kesehatan Pada Iklan Layanan Masyarakat Di Media Sosial

“…Edukasi vaksin yang dilakukan oleh Kemenkes RI merupakan salah satu penanggulangan pandemi covid 19 di tingkat pusat, karena peran pemerintah dapat memengaruhi persepsi orang dan menerima vaksin karena perasaan kerentanan di antara individu seperti status pekerjaan dan usia (Idris & Zaleha, 2022). Tingkat daerah dilakukan oleh dinas bekerja sama dengan pemerintah daerah seperti yang dilakukan oleh Kota Tegal melalui pendekatan strategi komunikasi kepada seluruh lapisan masyarakat (Sutjiatmi et al, 2022) yang dilakukan secara langsung.…”