Strategi Pemasaran Sekolah Dasar Pertiwi Abhilasa Dalam Meningkatkan Jumlah Siswa

Sugitayasa, I Made; Simbolon, Bintang R.; Kailola, Lisa Gracia

doi:10.33541/jmp.v9i2.3016

Cited by 2 publications

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“…Strategy can function as a means of evaluation, in other words, strategy is a means that can be used to carry out self-introspection to demand oneself to achieve better goals and results and minimize the possibility of deficiencies or failure (Grasella 2018).…”

Section: Introductionmentioning

confidence: 99%

Strategy for Improving Service Quality of Fatour Travel Bureau PT. Padang Tourism Choices on the Satisfaction of Hajj and Umrah Pilgrims

Lowis Gunsoles

2023

sembj

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The more competitors there are in the Hajj and Umrah travel business and as the interest of prospective pilgrims increases in their interest in carrying out the Hajj and Umrah pilgrimage, the quality of service determines the services of the Padang Fatour Travel Office. Implementing a strategy to improve service quality is the key to pilgrim satisfaction and the success of a Hajj and Umrah travel agency in achieving competitiveness. Every company is required to be able to develop and implement a strategy to improve service quality, thereby resulting in satisfaction for Hajj and Umrah pilgrims. In running a business, the company's service quality must provide services that are by Islamic law, of course, the services provided are services that are approved by Allah SWT with the values of beauty in service and actions that are by what Allah SWT permits and prohibits in carrying out activities. economy. The method used in this research is a qualitative approach, which is a field survey and is descriptive. The data collection methods used by the author in this research are observation, documentation, and interviews. The research results show that the strategy to improve service quality carried out by the Fatour Travel Office on the satisfaction of Hajj and Umrah pilgrims is the first strategy, the Fatour Travel Office must maximize branch offices by utilizing social media as a promotional tool. Second, forming an alumni organization to attract prospective pilgrims and so that congregations return to be loyal or subscribe to the services of the Fatour Travel office. Third, the Fatour Travel Office must create a new program, namely creating weekly ritual activities at least once a week. Because ritual activities are important or core activities when pilgrims before leaving for the holy land carry out the Hajj and Umrah.

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Section: Introductionmentioning

confidence: 99%

Strategy for Improving Service Quality of Fatour Travel Bureau PT. Padang Tourism Choices on the Satisfaction of Hajj and Umrah Pilgrims

Lowis Gunsoles

2023

sembj

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Sustainable Business Analysis on The Trend of Reducing Interest in Vocational Schools Strada Jakarta, Tangerang, Bekasi In The Era of The Impact of The Covid-19 Pandemic

Kambong

Indrajaya

2023

IJSRST

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Interest is acceptance of a relationship between oneself and something that is outside of oneself. Sofiyanti and Sukirman suggest that interest is a person's interest in something, if someone feels interested, of course he will show an attitude that he is really interested in the object of interest. Students' interest in continuing their education to the SMK level can be caused by various factors, including: (1) the economic ability of students' parents, (2) online learning systems, (3) readiness of the school with technological disruption. The research method used was quantitative by collecting information data in the form of a questionnaire which was distributed to 210 respondents who attended junior high school level, especially at several Perkumpulan Strada Middle Schools in Jakarta, Tangerang and Bekasi. Statistical analysis tool in the form of Structural Equation Model (SEM). Measuring tools in this study are validation tests, reliability tests, percentages, averages, Likert scales, structural equation models. The tool used is Smart-PLS. Based on the results of the research, the analysis of the equation model shows that there is a significant positive influence on the ability of the family's economy on student interest, the readiness of the school with technological disruption on student interest, and student interest in online learning systems that affect student interest. This study resulted in the conclusion that as a whole from each variable of family economic ability.

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Strategi Pemasaran Sekolah Dasar Pertiwi Abhilasa Dalam Meningkatkan Jumlah Siswa

Cited by 2 publications

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Strategy for Improving Service Quality of Fatour Travel Bureau PT. Padang Tourism Choices on the Satisfaction of Hajj and Umrah Pilgrims

Strategy for Improving Service Quality of Fatour Travel Bureau PT. Padang Tourism Choices on the Satisfaction of Hajj and Umrah Pilgrims

Sustainable Business Analysis on The Trend of Reducing Interest in Vocational Schools Strada Jakarta, Tangerang, Bekasi In The Era of The Impact of The Covid-19 Pandemic

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