Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process

Lubis, Fadli Akbar; Harisudin, Mohamad; Fajarningsih, Rhina Uchyani

doi:10.18196/agr.5281

Cited by 9 publications

(12 citation statements)

References 8 publications

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“…AHP juga sudah banyak digunakan seperti dalam perancangan aplikasi tracking kuliner halal (Sucipto et al, 2018), prioritas resiko dalam rantai pangan halal dan evaluasi hambatan dalam mengadopsi sertifikasi halal UMKM . Menurut Lubis et al, (2019) menyatakan bahwa strategi pengembangan oraganisiasi bisnis berbasis pertanian melibatkan faktor internal dan eksternal dimana melibatkan seluruh subsistem industri yakni pemasaran, pengolahan, produksi, kelembagaan hingga penyediaan sarana dan prasarana produksi.…”

Section: Pendahuluanunclassified

Strategi Kerjasama Pengembangan Institusi Halal: Implementasi pada Halal Center

Arsil

Wicaksono²,

Hidayat³

et al. 2022

JIEI

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The halal industry has the potential to grow, supported by a gradual implementation of a mandatory halal regulation according to Law No 33 the year 2014 regarding Halal Product Guarantee. To support this program, Halal Product Guarantee Agency (BPJPH) has encouraged universities to establish Halal Centers since 2019. The goal of this study is to investigate the Halal Center's collaboration strategy with other agencies supporting halal mandatory programs using the Analytical Hierarchy Process approach. This research interviewed 40 food and beverage business owners and experts in 2021. Data analysis is divided into three stages: decomposition, pairwise comparisons, and priority synthesis. The hierarchical structure is comprised of four levels, namely the variables affecting collaboration, the actors involved, the goals, and the cooperation strategy. The results show that capital (0.617) and institutional policy (0.30) affect the growth of Halal Center cooperation. While BPJPH (0.33), the government (0.31), and private institutions (0.12) all contribute to the development of the halal center collaboration. The purpose of developing the halal center collaboration is to help accelerate MSME to obtain halal certification (0.67). While the Cooperation strategy suggests that the use of government assistance funds (0.46), as well as collaboration with private institutions (weight 0.34).

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Section: Pendahuluanunclassified

Strategi Kerjasama Pengembangan Institusi Halal: Implementasi pada Halal Center

Arsil

Wicaksono²,

Hidayat³

et al. 2022

JIEI

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show abstract

“…Strategi pengembangan pasar yang dirumuskan yaitu menambah kerja sama dengan perantara pemasaran dan memanfaatkan peluang pasar serta tren back to nature guna memperluas jaringan pasar dan distribusi produk, meningkatkan kegiatan promosi online dan offline dengan memberi pelatihan kepada karyawan dan memanfaatkan dukungan pemerintah. Pengembangan pasar dapat dilakukan dengan memperluas jaringan pemasaran dan distribusi (Lubis et al, 2019).…”

Section: Matriks Ife (Internal Factor Evaluation)unclassified

Strategi Pemasaran Bekatul Beras Merah Instan di CV. Pantiboga Natural Food Specialist, Kecamatan Matesih, Kabupaten Karanganyar

2021

Self Cite

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CV. Pantiboga Natural Food Specialist is a producer of processed products made from brown rice bran and spices, named “Red Bran” instant red rice bran. During running the business, CV. Pantiboga Natural Food Specialist ihas several problems related to product marketing. This study aims to identify strengths, weakness, opportunities, and threats, formulate alternative marketing strategies, and determining priority strategies that can be applied in the marketing of instant brown rice bran. The basic method used is descriptive analysis. The types of data used are primary and secondary data. Methods of data analysis using matrix analysis of IFE, EFE, Grand Strategy, SWOT, and QSPM. The results of this research show the IFE matrix analysis at CV. Pantiboga Natural Food Specialist is strong in utilizing strengths and overcoming weakness. The EFE matrix also shows that CV. Pantiboga Natural Food Specialist is strong in taking advantage of opportunities and avoiding threats. The SWOT position is in quadrant 1 which supports the company in pursuing an aggressive strategy. The SWOT matrix results obtained four alternative strategies which were then assessef for their attractiveness in the QSPM matrix. The value of attractiveness (TAS) shows the strategic priority by improving product quality in order to maintain customer loyalty and acquire new customers

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“…Indonesia is an agricultural country where most of the population lives in agriculture (Zakaria, 2010). The agricultural sector still plays an essential role in the national economy, indicated by the large number of people or workers living off agriculture (Lubis et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…Research on soybean Development Strategies by using SWOT analysis to identify internal and external factors in soybean development (Anwar, 2019); (Patra et al, 2016); (Pratama & Sahaya, 2014); (Lubis et al, 2019); (Handayani et al, 2018); (Nurpitasari et al, 2017) as a result of the research, soybean development strategies are carried out to improve the function and role of farmer groups as a forum for communication and empowerment of farmers, and skilled workers are used to seize soybean market opportunities. Increased production output and quality to improve the welfare of farmers so that they always carry out soybean farming.…”

Section: Introductionmentioning

confidence: 99%

Soybean Development Strategy in Kasimpa Jaya Village South Tiworo District West Muna Regency

Indramayu,

Rosmawaty,

Arief

2023

International J. Agricultural Soc. Economics Rural. Development

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This study aims to determine soybean production and productivity in Kasimpa Jaya Village, South Tiworo District, West Muna Regency, and to find out the strategies prioritized in the development of soybean crops in Kasimpa Jaya Village, South Tiworo District, West Muna Regency. Data analysis used to determine the amount of soybean production and productivity is by quantitative descriptive analysis. The Analysis Hierarchy Process (AHP) method determines soybean crop development strategies recommendations. Eight respondents from this study were purposely determined. The results showed that soybean production produced by soybean farmers in Kasimpa Jaya Village, South Tiworo District, was 14,900 kg with an average production yield of 1,862.5 kg and productivity of 7,426.66 Kg / Ha with an average value of 928.33 Kg/ha of soybeans. The results of the analysis of the soybean crop development strategy in Kasimpa Jaya Village, South Tiworo District, West Muna Regency, based on the Analysis Hierarchy Process (AHP), can be carried out using three main priority choices based on the results of the AHP, namely the procurement of facilities to soybean farmers, assistance (extension) to soybean farmers and increasing human resources in soybean farming activities.

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Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process

Cited by 9 publications

References 8 publications

Strategi Kerjasama Pengembangan Institusi Halal: Implementasi pada Halal Center

Strategi Kerjasama Pengembangan Institusi Halal: Implementasi pada Halal Center

Strategi Pemasaran Bekatul Beras Merah Instan di CV. Pantiboga Natural Food Specialist, Kecamatan Matesih, Kabupaten Karanganyar

Soybean Development Strategy in Kasimpa Jaya Village South Tiworo District West Muna Regency

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