Strategi Pengembangan Jamu Kemasan Di Indonesia

Winarsa, Hendra

doi:10.33753/madani.v2i1.40

Cited by 3 publications

(3 citation statements)

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“…Currently, jamu drink is widely used by the community to treat a variety of diseases that are not explicitly stated in the medical field, such as "masuk angin", namely fevers that can render the body unfit or 'flu-like symptoms. In general, Indonesians will seek out herbal ingredients containing ginger as a treatment (Winarsa, 2019). Jamu is a traditional herbal drink made from a combination of typical Indonesian spices found in traditional markets, which gives jamu drinks a wide range of recipes.…”

Section: Introductionmentioning

confidence: 99%

Taste Perception from Jamu Drinks Color for Younger Generation by using Photo Products

Kurniawan¹,

Piliang²,

Budiwaspada³

2023

Int. J. Manage. Entrep. Soc. Sci. Hum.

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Jamu is a traditional herbal drink from Indonesia that has been inherited from generation to generation. Jamu drinks have a variety of recipes since their ingredients are derived from a combination of typical Indonesian spices that can be obtained in local markets. Previously, jamu was frequently associated with a bitter taste, but due to improvements and innovations, it may now adapt to the preferences of the younger generation. Moreover, modification of a recipe's look involving different hues may cause consumers to speculate about its taste. This study examines taste perception from the Indonesian traditional herbal drinks "jamu" color for the younger generation by using photo products image. The research method was conducted through experimentation by using a questionnaire and forum discussion in 2 phases on 111 visual communication students with an average age of 21.7 years. Results: white, red, blue, and yellow colors were preferred by the majority of participants, followed by orange and brownish-red colors, which were still mostly acceptable. However, brown and green were perceived as the colors that participants disliked the most. Based on the result of this experiment, it can be concluded that human perception of color and taste can also be applied to traditional herbal medicine; this result supports the innovative exploration of jamu recipes that can adapt to the tastes of the younger generation. The result of this study shows that perception is influenced by previous experience; several times, the data showed significantly that colors such as milk or common fruit juice would be perceived the same as the taste of jamu. Furthermore, these findings strengthen various previous studies that the color will be able to make humans perceive its taste; although sometimes the perception is wrong, it can be used as an important reference for industries. In addition, the results of this study also show that the perception of color can be done without the need to see the product directly.

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Section: Introductionmentioning

confidence: 99%

Taste Perception from Jamu Drinks Color for Younger Generation by using Photo Products

Kurniawan¹,

Piliang²,

Budiwaspada³

2023

Int. J. Manage. Entrep. Soc. Sci. Hum.

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“…Khasiat jamu bermanfaat jika digunakan secara teratur dan sesuai dengan tujuan penggunaan, efek penyembuhan tidak dapat dirasakan secara langsug. Mutu jamu yaitu berasal dari cara mengolahan yang baik serta layak untuk di konsumsi yaitu tidak tercemar oleh mikroba, tidak berubah warna, rasa dan bau (Winarsa, 2019).…”

Section: Introductionunclassified

Analisis Hubungan Kualitas Produk Terhadap Kepuasan Konsumen Jamu Gendong Pada Rw.11 Kelurahan Kalideres Jakarta Barat

Trianti,

Ekadipta,

Saki

et al. 2024

JNMPSDM

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This research aims to analyze product quality on satisfaction with jamu gendong. This research uses quantitative descriptive with a sample of 180 respondents. The analysis was carried out by looking at the consumption pattern of jamu gendong and the frequency distribution of each variable. Meanwhile, bivariate analysis was tested using the chi square formula. The results of the univariate analysis showed that 70.56% of respondents stated that the jamu gendong products provided were of high quality, with 60% stating they were satisfied with the quality of the products presented. The results of the bivariate analysis obtained a p-value of 0.000 or less than 0.005, so it can be concluded that there is a significant relationship between product quality and consumer satisfaction.

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“…Viewed from Indonesian packaged jamu product loyalty, compared with foreign jamu product, about 69% respondents prefer Indonesian jamu product [6]. Packaging design, according to Pujiyanto [7], serves not only as product container, but also as product information and promoting media.…”

Section: Introductionmentioning

confidence: 99%

Persuasion Madurese Medicinal Herb Product Packaging through Sexual Esthetic Exoticism

Pujiyanto

Azizan

Pramono

2022

KSS

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This research departed from the author’s interest in the design of medicinal herb product (thereafter called jamu) packaging coming from Madura Island having verbal and visual persuasive messages leading to exoticism esthetics. Persuasion through sexuality exoticism esthetics often appears when medicinal herb product is intended to men and women who want to achieve harmonious relationship biologically. Medicinal herb product (jamu) promoted through verbal and visual persuasion delivered via packaging design media can be attractive and tempting, so that consumers buy it to be consumed. The uniqueness of sexual vulgar exotic persuasive message in the packaging of medicinal herb product is important to be studied in-depth. This research focused on the design of jamu packaging leading to sexuality exoticism produced in Madura, the sample jamu produced in Bangkalan, Sampang, Pamekasan, and Sumenep Regencies. Data was obtained through observation, documentation, and online literature, the results of which were combined through triangulation process and analyzed using Jean Baudrillard’s trans-aesthetic theory stating that design contains sign and symbolic values. The result of research showed that the design of jamu packaging in Madura functioning to improve stamina intended to husband-wife couple contain exoticism trans-aesthetic value. The values contained in the packaging design are: (1) sign value consisting of: (a) the use of packaging as product container, as jamu information and promotion media, (b) buying jamu product to be consumed generates spirit to do some activities, (c) packaging design contains modernity sign to the consumers of jamu, and (3) symbols of power, sturdiness, harmony, enjoyment, and satisfaction to consumers. This persuasive strategy is considered to be able to attract the public’s interest, most of which come from middle-class economy who like to imagine momentary enjoyment. Keywords: jamu, packaging design, persuasive, exoticism, aesthetic

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Strategi Pengembangan Jamu Kemasan Di Indonesia

Cited by 3 publications

References 0 publications

Taste Perception from Jamu Drinks Color for Younger Generation by using Photo Products

Taste Perception from Jamu Drinks Color for Younger Generation by using Photo Products

Analisis Hubungan Kualitas Produk Terhadap Kepuasan Konsumen Jamu Gendong Pada Rw.11 Kelurahan Kalideres Jakarta Barat

Persuasion Madurese Medicinal Herb Product Packaging through Sexual Esthetic Exoticism

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