2020
DOI: 10.31334/jks.v2i2.740
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Strategi Peningkatan Kinerja UMKM melalui “UMKM Naik Kelas” Pada UMKM di Kecamatan Cempaka Putih Jakarta Pusa

Abstract: n Indonesia, SMEs have a strategic role and a very large contribution to the national economy by contributing 53.3% of total GDP (Gross Domestic Product). The number of SMEs in Indonesia reaches around 56.2 million units and is capable of absorbing 97.2% of the total workforce. Based on data from the Central Statistics Agency (BPS) the growth of online-based trading business has increased in the last 10 years, to 26 million or up 17% and followed by the number of SMEs reaching more than 55 million units, but m… Show more

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“…Apart from that, this condition also indicates that the ease of processing business permits has a good impact on the continuity of food MSMEs in Gorontalo Province. MSME licensing as a form of legal protection can compete with domestic and foreign products, thereby making MSMEs "upgrade" (Redi et al, 2022;Sutandi et al, 2020).…”
Section: Descriptive Statisticsmentioning
confidence: 99%
“…Apart from that, this condition also indicates that the ease of processing business permits has a good impact on the continuity of food MSMEs in Gorontalo Province. MSME licensing as a form of legal protection can compete with domestic and foreign products, thereby making MSMEs "upgrade" (Redi et al, 2022;Sutandi et al, 2020).…”
Section: Descriptive Statisticsmentioning
confidence: 99%
“…Strategi yang dapat dilakukan adalah mengikuti kegiatan sosialisasi, pelatihan, dan bergabung dalam komunitas. Kegiatan ini mencakup berbagai bidang pengelolaan dalam bisnis, seperti manajemen bahan baku, pemasaran online, dan kemampuan dalam manajemen keuangan (Sutandi, et al 2020). Kegiatan ini berdampak positif dan memberikan manfaat bagi pelaku UMKM berupa tambahan pengetahuan terkait bisnis (Firdaus, et al 2022) Strategi lain yang perlu dilakukan adalah mulai beralih ke metode bisnis secara digital, baik pemasaran maupun pembayaran.…”
Section: Gambar 1 Kendala Yang Dialami Umkm DI Kabupaten Sampangunclassified
“…Berbagai strategi telah ditempuh oleh pemerintah, pelaku UMKM, dan akademisi untuk menaikkan kelas UMKM (Irawan et al, 2022;Machfuzhoh et al, 2020;Sutandi et al, 2020). Konsep UMKM naik kelas mengacu pada proses di mana sebuah usaha berusaha meningkatkan kualitas produk atau layanan, meningkatkan produktivitas dan efisiensi operasional, mengembangkan strategi pemasaran yang lebih baik, membangun merek yang kuat, dan meningkatkan pangsa pasar.…”
Section: Umkm Naik Kelasunclassified