Strategi Promosi Film Love for Sale 2

Susanti, Santi; Wisesa, Jalu

doi:10.36080/comm.v11i2.1175

13 Desember 2012

2020

DOI: 10.36080/comm.v11i2.1175

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Strategi Promosi Film Love for Sale 2

Santi Susanti

Jalu Wisesa

Abstract: Kesuksesan film Love for Sale yang meraih prestasi di berbagai ajang penghargaan film di Indonesia, mendorong Visinema Pictures untuk menggarap sekuelnya, Love for Sale 2, yang dirilis 2019 dan masih disutradarai oleh Andibachtiar Yusuf. Menjadikan Love for Sale 2 sukses seperti film pertamanya, bukan hal yang mudah. Oleh karena itu, untuk mendorong kesuksesan film Love for Sale 2, maka Visinema menerapkan strategi promosi tertentu dalam distribusi film yang pemeran utamanya adalah Della Dartyan dan Adipati Do… Show more

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Social Network Analysis of 17th Jogja-NETPAC Asian Film Festival (JAFF) in Disseminating Films on Twitter

Dwi Arifianto,

Junaedi,

Dewi Utami

et al. 2023

E3S Web Conf.

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Jogja-NETPAC Asian Film Festival (JAFF) is a prestigious festival in Indonesia that is a place for filmmakers to distribute their films. Film festivals are held once a year, between October and December. As of 2022, the film festival turns 17. Smart Society utilise social media as reference for making decisons. Hashtags #JAFF17 organizers use to promote events on social media, particularly Twitter. The virtual community enlivened #JAFF17 hashtags with various motivations, such as promoting films shown by JAFF or promoting the JAFF event itself. This study describes the communication dynamics of Twitter account users in interacting and communicating motivation, conducts analysis based on the typology of uploaded content, correlates it with user-generated content, and explains the process of analyzing data using third-party software for crowdsourcing and collecting data from Twitter. This study used social network analysis to analyze participants' observations based on certain keywords or trending topics, such as the use of hashtags from movie-promotion-themed Twitter accounts known as #JAFF17 hashtags. These results can be used to classify the actors involved, including the official accounts of organizers, filmmakers, audiences, and influencers. Their motivation for using #JAFF17 hashtag is to promote their own films, recommend films that are shown, and promote festival programs.

show abstract

Social Network Analysis of 17th Jogja-NETPAC Asian Film Festival (JAFF) in Disseminating Films on Twitter

Dwi Arifianto,

Junaedi,

Dewi Utami

et al. 2023

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Strategi Promosi Film Love for Sale 2

Cited by 1 publication

References 2 publications

Social Network Analysis of 17th Jogja-NETPAC Asian Film Festival (JAFF) in Disseminating Films on Twitter

Social Network Analysis of 17th Jogja-NETPAC Asian Film Festival (JAFF) in Disseminating Films on Twitter

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