This study aims to describe the condition of ecotourism in Pulau Merah, Banyuwangi Regency during the COVID-19 pandemic. In addition, it attempts to analyze local government policies in the tourism sector during the COVID-19 pandemic. The research method is descriptive qualitative with data collection, namely in-depth interviews and documentation. The results of this study show that during the pandemic period, Pulau Merah was closed for some time and experienced a fall in visitors. This can also be seen from some of the tour guides that had no customers. The local government issued a new normal policy to survive in the pandemic while still implementing the health protocol.
Keywords: ecotourism, new normal policy, tourism policy