Strategia komunikacyjna Konfederacji w wyborach w 2019 roku – próba rekonstrukcji

Abstract

The analysis of electoral actions taken by Konfederacja [Confederation Liberty and Independence] party in 2019 leads to assumption that their core formation achieved a consistent (also regarding axiological dimension) strategic plan which included two campaigns and was aimed at arising on Polish political market (gaining parliamentary representation). Organization and consolidation of a new political formation, able (in terms of structure, resources and strategy) to create a communication strategy allowing them to effectively compete in parliamentary elections, should be regarded as considerable success.

Krzysztof Bosak’s Nomination Acceptance Speech – Transposing an American Genre into Polish Political Rhetoric

“…However, Confederation failed to obtain any seats in the European elections, as they received just 4.55% of the votes, which was slightly below the 5% threshold. Despite positive opinions as regards their electoral campaign (Kolczyński 2020), the coalition experienced considerable internal turmoil and changed its name to the current one. The alliance announced its start in the 2019 parliamentary elections, successfully obtaining 11 seats.…”