Strategic Alliances as the Key to Success in Creating Quality and Sustainable Tourism Human Resources

Abstract

This very strict and rapid changing of globalization era provides an extensive implication to all aspects of life, whether in the business or industry world, including university as the producer of globally competitive human resources. Because no university has all the required resources to manifest its vision and mission, therefore, to manifest them, the university must carry out and develop a strategic partnership (strategic alliance) with all the existing and excellent stakeholders. This research is aimed to recognize and study the empirical description of how a Tourism Institute of the Tourism Ministry responds to the development needs of human resources currently and in the future, and how this form of strategic alliance would be conducted to respond to the global competition. This research is using the naturalistic qualitative approach with a phenomenography and descriptive method, where the data collection technique is by conducting interviews, observations, and documentation study. The sampling technique used is purposive. Data analysis is carried through a data display process, data reduction, and data verification through a triangulation process. The research result shows that the Bandung Tourism Institute-Tourism Ministry performs a number of strategic steps towards the improvement, whether internally or externally. The strategic alliance with other institution is conducted by having an orientation to the improvement of education quality to the world class tourism higher education in accordance with the vision and mission of the institute, by prioritizing the education organization (joint program), the organization of field training of the students, recruitment of the graduates, support on the development of tourism institute, and optimization of Three Pillars (Tridharma) of University, both quantity and quality, as well as establishing a culture of research for the lecturers. This research is still not perfect and has some limitation, therefore, it is suggested to have further research to add sampling by involving students, the party that uses the service from the graduate/business player, and the local leader as the informant, also by involving the private Tourism Institute. This research gives an implication in performing its core business, that is the tourism education, by strengthening the academic culture, growing the research culture in each lecturer, and improving the research quality consistently and the quality of dedication to the society through a quality culture development gradually until it becomes institutionalized. This research also gives a recommendation so the Tourism Ministry can implement the strategic education management implementation model through the strategic alliance so it can improve the capacity of human resources of tourism, thus it will contribute the city/regional quality or tourism destination, both directly and indirectly. This research also provides a breakthrough that strategic alliance not only can be done in business world, but it can also be done in education se...

Strategic Management of Tourist Services: Implications for Business Performance and Customer Satisfaction in Komodo National Park

“…In terms of strategic management practices, researchers like (da Costa Guerra et al, 2021;Suryawan & Simarmata, 2023) highlight the role of strategic alliances and partnerships among stakeholders in optimizing tourism services. Collaborative efforts between government agencies, tour operators, and local communities are essential for ensuring coordinated management, addressing sustainability challenges, and creating value for visitors (Mada & Suherlan, 2017). Additionally, (Suherlan, 2016) discuss the significance of destination branding and marketing strategies in positioning protected areas as desirable tourist destinations while preserving their natural and cultural heritage (Nyamanga, 2008).…”