2021
DOI: 10.2478/fman-2021-0005
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Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances

Abstract: For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an important factor in achieving a competitive advantage and realizing a differentiation strategy. This study assessed the differences in quality o… Show more

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Cited by 5 publications
(2 citation statements)
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“…The aspect of Strategic Interaction is one of the important aspects mentioned by Seo et al ( 34 ) The quality of strategic communication can be an important factor in achieving a competitive advantage and realizing a differentiation strategy. Even confirmed by ( 35 ), strategic communication is an economic alternative, which allows developing nations and countries under pressure from Western political, financial, and economic institutions to remain engaged in global economic processes.…”
Section: Resultsmentioning
confidence: 99%
“…The aspect of Strategic Interaction is one of the important aspects mentioned by Seo et al ( 34 ) The quality of strategic communication can be an important factor in achieving a competitive advantage and realizing a differentiation strategy. Even confirmed by ( 35 ), strategic communication is an economic alternative, which allows developing nations and countries under pressure from Western political, financial, and economic institutions to remain engaged in global economic processes.…”
Section: Resultsmentioning
confidence: 99%
“…In more detailed conditions, such as in districts/cities, maps are available showing the location of health infrastructure, health workers, and main health services. Coordination and communication [65]- [73] within national and regional scale organizations in evaluating physical access to services by linking information about the location of health facilities and health services with population distribution is an important aspect.…”
Section: Database Management Infrastructure Human Resources Financing...mentioning
confidence: 99%