Strategic Communication Research to Illuminate and Promote Public Engagement with Climate Change

Roser-Renouf, Connie; Maibach, Edward

doi:10.1007/978-3-319-96920-6_6

Cited by 24 publications

(10 citation statements)

References 79 publications

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“…For example, higher levels of perceived efficacy lead to more danger control responses (e.g., intention to take action) and less fearcontrol responses (e.g., denying the threat of climate change; Xue et al, 2016). Similarly, stronger perceptions of collective efficacy (i.e., group's capability to achieve the desired goal) lead to more motivation to participate in climate action (Bamberg, Rees, & Schulte, 2018;Roser-Renouf & Maibach, 2018). In addition, societal infrastructure can either support or impede PEB.…”

Section: Attitude-behaviour Gapmentioning

confidence: 99%

Reducing meat consumption: Identifying group-specific inhibitors using latent profile analysis

Lacroix

Gifford

2019

Appetite

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Climate change mitigation requires changes in greenhouse gas emitting behaviours. This dissertation aims to provide insights into the influences of behaviour change for two high-impact pro-environmental behaviours: climate policy support and consumption of animal products. It does so by using quasi-and randomized experiments and by monitoring changes in behaviour over time. Study 1 examined changes in climate policy support and climate change risk perception over the course of a naturally occurring event: seasonal forest fires. It employed growth curve modeling techniques in a structural equation modeling framework to analyze longitudinal relations between these two constructs over time, and to examine growth in climate change risk perception while controlling for the effect of exposure to forest fires and other extreme weather. Indirect exposure to forest fires (e.g., media) had a modest effect on climate change risk perception. Climate change risk perception for individuals with above-mean perceptions of scientific agreement tended to increase faster than for those with below-mean perceptions. Individuals whose climate change risk perception grew at a faster-than-average rate tended to also grow at a faster-than-average rate for climate policy support. Study 2 provided insight into the psychological influences on consumption of animal products and on willingness to reduce. Following a comprehensive literature review, known influences were examined using Latent Profile Analysis to identify groups of individuals with similar perceptions of facilitators of meat consumption and obstacles to reducing it. Three groups were identified: stronghindrance meat eaters, moderate-hindrance meat eaters, and reducers. Validation variables confirmed the practicality of the three profiles: groups differed in their current consumption of animal products and in their willingness to reduce. Using these findings, three group-matched interventions were designed in Study 3. Intervention design was informed by four behaviour-iv change frameworks. Participants were randomly assigned to one of four conditions: control condition, implementation-intention condition, information-and-healthy-recipe condition, and information-and-substitution condition. Then, they completed up to 28 days of food diaries.Multilevel model analyses were employed to examine changes in the consumption of animal products over time. Participants reduced their consumption by 20 grams of CO2 per day on average. Individuals that were randomly assigned to an intervention condition that matched their meat-eater profile reduced their consumption of animal products by 40 grams CO2 per day on average. Taken together, these studies highlight the importance of considering individual differences (i.e., tailoring) when designing pro-environmental behaviour interventions. v

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Section: Attitude-behaviour Gapmentioning

confidence: 99%

Reducing meat consumption: Identifying group-specific inhibitors using latent profile analysis

Lacroix

Gifford

2019

Appetite

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“…A number of studies have found that climate messages may be more effective if they emphasize the fact that acting on climate change may bring co-benefits. For example, a message may emphasize economic benefits that also arrive by action on climate ( Maibach et al, 2008 ; Markowitz and Shariff, 2012 ; van der Linden et al, 2015 ; Weber, 2016 ; Roser-Renouf and Maibach, 2018 ; Ballew et al, 2019 ).…”

Section: Crafting Captivating Messages: An Experimental Studymentioning

confidence: 99%

Climate Donations Inspired by Evidence-Based Fundraising

2022

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Everyone has an opportunity to contribute to climate solutions. To help people engage with this opportunity, it is critical to understand how climate organizations and fundraisers can best communicate with people and win their financial support. In particular, fundraisers often rely on practical skills and anecdotal beliefs at the expense of scientific knowledge. Fundraisers could be motivated to achieve a substantial boost in funding for climate solutions, if there is evidence of the financial gains that science-based fundraising makes available. In this Perspective, we provide a preliminary foray into such evidence. We bring together findings from philanthropic research and climate psychology to identify what factors can help captivate donors. Then, through an experimental study of a charitable appeal for a climate charity, we show how putting these factors into practice may contribute toward an increase in donated money. This provides optimism that evidence-based fundraising can inspire donors to contribute much-needed resources toward climate solutions.

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“…Research has focused on the potential of strategic (or purposive) communication to enhance public engagement, example health behaviour such as drunk driving, vaccination, smoking prevention, etc. using diverse media including radio, television, newspapers and digital media (Roser-Renouf and Maibach 2018). Majority of the cases focused on changing the behaviours of at-risk individuals, although some also focused on building public support for policy changes, such as banning of smoking from public spaces (Roser-Renouf and Maibach 2018).…”

Section: 1mentioning

confidence: 99%

“…using diverse media including radio, television, newspapers and digital media (Roser-Renouf and Maibach 2018). Majority of the cases focused on changing the behaviours of at-risk individuals, although some also focused on building public support for policy changes, such as banning of smoking from public spaces (Roser-Renouf and Maibach 2018). Communicating science of climate change ts well in strategic communication as reports of the Intergovernmental Panel on Climate Change (IPCC) seek to inform policymakers and the wider society on the responses to climate change including actions that different stakeholders can take and how these could in uence greenhouse gas emissions and hence the physical climate.…”

Section: 1mentioning

confidence: 99%

Communicating climate change findings from IPCC reports: Lessons from outreach events in India

Pathak

Roy

Patel

et al. 2021

Preprint

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India has been collaboratively hosting public dissemination events to communicate climate change science and knowledge using Intergovernmental Panel on Climate Change (IPCC) reports since 2007. All three special reports from Sixth Assessment cycle have been presented in multiple outreach events in various states of India. The primary aim has been to satisfy the growing appetite among various social groups for reliable scientific understanding of climate change and the solution space. The study includes insights from 18 physical outreach events conducted in India. The format ranged from very large public events with mixed stakeholder presence in the audience with presence of national/subnational policy makers; workshops, meetings and seminars with implementing sectors and investors, financial institutions, NGOs and a third category with knowledge generators, researchers, teachers and students. The follow up mass media and social media coverage have been a positive spin off. The events provided platform for open discussion on bottom-up local good practices, very localised impacts and connection to climate systems and reasons for concern and action. Feedback received is rich and rewarding. Face to face outreach events have enormous co benefits and trust building scope as side talks, coffee time talks, small side meetings, casual clarifications all help in providing space to participants for dispelling doubts, build long term research collaborations and they become ambassadors and adopters of IPCC science. Overall, the events were hugely successful, however many more such events, especially in local languages are needed to ensure messages of the IPCC reach the wider stakeholders.

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Strategic Communication Research to Illuminate and Promote Public Engagement with Climate Change

Cited by 24 publications

References 79 publications

Reducing meat consumption: Identifying group-specific inhibitors using latent profile analysis

Reducing meat consumption: Identifying group-specific inhibitors using latent profile analysis

Climate Donations Inspired by Evidence-Based Fundraising

Communicating climate change findings from IPCC reports: Lessons from outreach events in India

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