Strategic complexity and global expansion: An empirical study of newcomer Multinational Corporations from small economies

Óladóttir, Ásta Dís; Hobdari, Bersant; Papanastassiou, Marina; Pearce, Robert; Sinani, Evis

doi:10.1016/j.jwb.2011.08.003

Cited by 13 publications

(13 citation statements)

References 85 publications

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“…As it concerns GC research, a market-based perspective that includes offering development (product, promotion, distribution, or price), market orientation (customer orientation, competitor orientation, or interfunctional coordination), and a process emphasis (internal or external) should impact strategy implementation, which consists of firm-related advantages (ownership, location, or internalization), a strategic approach (cost, differentiation, or focus), and an international focus (localization, glocalization, or globalization) (Buckley and Ghauri 2004; Dunning 1980, 1988; Francis and Collins-Dodd 2004; Hsu 2011; Leonidou, Palihawadana, and Theodosiou 2011; Oladottir et al 2012; Prime, Subrahmanyam, and Lin 2012). In turn, the joint impact developed by a specific strategy implementation should influence performance (e.g., satisfaction, loyalty, market share, sales increase, profitability, relationship value) (Asmussen 2009; Bonaglia, Goldstein, and Mathews 2007; Diamantopoulos et al 2014; Magnusson et al 2013; Pehrsson 2012; Talay, Townsend, and Yeniyurt 2015; Yeniyurt, Cavusgil, and Hult 2005; Zeriti et al 2014).…”

Section: Discussionmentioning

confidence: 99%

A Review of Global Competitiveness Research: Past Advances and Future Directions

Chabowski

Mena

2017

Journal of International Marketing

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The global competitiveness (GC) literature has proven to be a developing, yet critical element in international marketing research. Broadly, GC studies have become a part of the marketing, international business, and strategic management fields. In light of this far-reaching topic and to gain a unique understanding of the dynamics across the GC domain, this study examines the intellectual structure of GC research at two distinct levels of analysis: overall GC publications and marketing and international business GC articles. This review of the literature uses cocitation data to provide insight to the field and develop a research-based model for future consideration. A total of 48 journals are included, providing 1,819 articles with 115,462 citations for examination. Applying multidimensional scaling to analyze the data, the study introduces a GC-focused model and provides possible topics for research. The proposed organizing framework includes elements of a market-based perspective (offering development, market orientation, and process emphasis), strategy implementation (firm-related advantages, strategic approach, and international focus), and performance to advance the critical nature of the marketing function in the GC literature.

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Section: Discussionmentioning

confidence: 99%

A Review of Global Competitiveness Research: Past Advances and Future Directions

Chabowski

Mena

2017

Journal of International Marketing

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“…Specifically, age of the subsidiary is shown to be most significantly moderating TS4, TS5, and TS6, which are all locally available sources of technology. As in previous studies age serves as an indicator of experience of the MNE of the local economy (Oladottir et al 2012: Hsu et al 2015. The statistically positive results for locally embedded sources of technology suggest that familiarity with the local market leads to deeper commitment to local resources (Pant and Ramachandran 2017;Mudambi et al 2014).…”

Section: Resultsmentioning

confidence: 52%

Subsidiary roles as determinants of subsidiary technology sourcing: empirical evidence from China

et al. 2018

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“…Future research may seek to establish if findings differ between more established firms and newcomer MNEs (cf. Narula, 2012;Oladottir, Hobdari, Papanastassiou, Pearce, & Sinani, 2012).…”

Section: Oli and The Internationalization Of Emerging Market Multinatmentioning

confidence: 99%

How outward investment from emerging markets affects economic development at home: using the eclectic paradigm to synthesize two IB literatures

Hendriks

2020

MBR

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Purpose This paper aims to use the eclectic paradigm as a broad organizing framework to bring together two somewhat parallel international business (IB) literatures, one on the development effects of multinational enterprise activity and the other on the internationalization of emerging market multinationals (EMNEs). The author does so to better understand how outward foreign investment shapes economic development in firms’ home countries. Design/methodology/approach Considering that the characteristics of foreign investment by EMNEs likely differ from that of their developed economy counterparts and that such characteristics may have unique development consequences, the author revisits one of IB’s overarching theories to rethink how ownership, location and internalization advantages take shape and stimulate diverse development outcomes. Findings My narrative review and conceptual analysis indicate that the eclectic paradigm is a valuable framework that can be used to shed light on underexplored phenomena and thereby inform important policy debates. The analysis suggests that unique characteristics of EMNE investment simultaneously have positive and negative development consequences in their home countries. Practical implications The author sets out a research agenda that revolves around six propositions that separately relate one of these three distinct characteristics of EMNE investment to two development outcomes, namely, spillovers and direct effects on home-country employment. My propositions suggest that important policy dilemmas potentially apply, in that each of the three characteristics positively affects one of the aspects of development, but negatively the other. Originality/value My research agenda presents international business scholars with new opportunities to build on a history of policymaking impact, now geared toward resolving society’s grand challenge of underdevelopment.

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Strategic complexity and global expansion: An empirical study of newcomer Multinational Corporations from small economies

Cited by 13 publications

References 85 publications

A Review of Global Competitiveness Research: Past Advances and Future Directions

A Review of Global Competitiveness Research: Past Advances and Future Directions

Subsidiary roles as determinants of subsidiary technology sourcing: empirical evidence from China

How outward investment from emerging markets affects economic development at home: using the eclectic paradigm to synthesize two IB literatures

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