"Strategic Implementation of Effective Marketing Plan for Indonesian National Sports Institute"

Abstract

The Indonesian National Sports Institute (IONI) is a private university that will produce skilled and competent coaches to create the best athletes and educate the public to exercise properly. In an effort to gain customers, IONI will conduct marketing through promotions and increasing followers on social media in the form of youtube, tiktok, Instagram, facebook, and linked in. In addition, in an effort to introduce itself to the public, IONI will organize sports events that can reach the community, such as Fun Run or Fun Bike. IONI will also cooperate with the Central KONI, the military, and 63 sports in Indonesia through the signing of an MoU as a selling point that adds to IONI's image.