In ensuring the tourism destinations are successful and sustained, good quality environments are needed. Furthermore, without an attractive environment, there would be no tourism activities. Nevertheless, people generate and encompass many different types and patterns of changes in the environment and in turn, the environment can facilitate and even reduce stress to people. In this context, it is necessary to understand the perspective of tourists and knowing what they look for in a particular destination to obtain a better understanding of spatial tourism behaviour and areas of sustainable tourist destinations. The primary focus of this paper is to understand the perceptions, expectations, experiences and motivations that tourists have when they choose to visit specific tourist destinations. Based on the literature, identifying and examining the elements of tourist attractions, tourist preferences, the values which characterize the tourism demand and their relationship to the environment would highlight challenges as well as implications for tourism development especially in Malaysia.
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INTRODUCTIONDespite a wide range of publications assessing the behaviour of tourists to various environmental settings, little is actually known about the complexity of demand responses towards different environments in the Malaysian context. The purpose of this paper is to review and discuss existing studies and provide a framework for a better understanding of tourist behaviour. The literature indicates that tourism has a significant effect on social life globally that can no longer be understood as merely what happens at the location of the destination, nor why tourists choose to do something different from their normal life and work. Tourism is a central part of understanding the social organization of destination and is no longer simply a specialist consumer product or mode of tourist consumption (Inglis, 2000;Framke, 2002). In other words, tourism is not only about supply and demand but also relates to the behaviour of tourists.The reasons for undertaking a literature review is because it provides as complete a list as possible especially all the published and unpublished studies relating to particular subject areas and towards the end, this study summarizes and draws conclusions about the relevant topic. This study undergone a few stages of the literature review. It began with an extensive review to establish the context and rationale for this study so as to confirm the choice of research focus or question. Then, the topic is refined by narrowing down the relevant and detailed literature. The topic is then divided into key themes to make it easier to look for information. This study also uses different journal articles and books to identify key authors and significant theories that relate to the themes and make them as a starting point. Finally, this study relates the findings from the literature and identifies the implications for this study.