Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory

Murray, Keith B.; Montanari, John R.

doi:10.2307/258399

Cited by 68 publications

(41 citation statements)

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“…Donati (1991), a contemporary sociologist, has reviewed many aspects of the work of Parsons. He suggests that adaptation, goal attainment, integration and latency presented by Parsons (1961) as rigid (2002) • Strategies based on the natural resource view of the firm and the dynamic capabilities of the firm Hart (1995), Lizt (1996 • Strategies for the bottom of the economic pyramid Prahalad and Hammond (2002), Hart and Christensen (2002), Prahalad (2003) Cause-related marketing Altruistic activities socially recognized used as an instrument of marketing Varadarajan and Menon (1988), Murray and Montanari (1986) Political theories (focusing on a responsible use of business power in the political arena)…”

Section: Discussionmentioning

confidence: 99%

“…Its goal then is to enhance company revenues and sales or customer relationship by building the brand through the acquisition of, and association with the ethical dimension or social responsibility dimension (Murray and Montanari, 1986;Varadarajan and Menon, 1988). In a way, it seeks product differentiation by creating socially responsible attributes that affect company reputation (Smith and Higgins, 2000).…”

Section: Cause-related Marketingmentioning

confidence: 99%

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Corporate Social Responsibility Theories: Mapping the Territory

Garriga¹,

Mêlé

2004

Journal of Business Ethics

2,756

1,193

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ABSTRACT. The Corporate Social Responsibility (CSR) field presents not only a landscape of theories but also a proliferation of approaches, which are controversial, complex and unclear. This article tries to clarify the situation, ''mapping the territory'' by classifying the main CSR theories and related approaches in four groups: (1) instrumental theories, in which the corporation is seen as only an instrument for wealth creation, and its social activities are only a means to achieve economic results; (2) political theories, which concern themselves with the power of corporations in society and a responsible use of this power in the political arena; (3) integrative theories, in which the corporation is focused on the satisfaction of social demands; and (4) ethical theories, based on ethical responsibilities of corporations to society. In practice, each CSR theory presents four dimensions related to profits, political performance, social demands and ethical values. The findings suggest the necessity to develop a new theory on the business and society relationship, which should integrate these four dimensions.

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Section: Discussionmentioning

confidence: 99%

Section: Cause-related Marketingmentioning

confidence: 99%

Corporate Social Responsibility Theories: Mapping the Territory

Garriga¹,

Mêlé

2004

Journal of Business Ethics

2,756

1,193

View full text Add to dashboard Cite

show abstract

“…In fact, many other organizational entities and functions (including the CEO, the board and other functional units) might benefit from embracing a stakeholder mindset. But marketing may be a "natural" candidate to take the lead in moving the firm forward in the complex stakeholder network (Murray and Montanari 1986), as it is "outwardly focused" (Parmar et al 2010;Sheth et al 2011) with strong expertise on developing and maintaining value exchange relationships. By embracing the study of all value-creating relationships in the stakeholder network instead of focusing on the customer-firm dyad alone, marketing has an opportunity to reclaim areas of inquiry (such as supply chain management) to its agenda.…”

Section: Implications For Marketing Theorymentioning

confidence: 99%

Stakeholder marketing: theoretical foundations and required capabilities

Hillebrand

Driessen

Koll

2015

J. of the Acad. Mark. Sci.

194

147

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This conceptual paper argues that the marketing discipline should move away from its rather restrictive focus on customers toward a view of marketing that acknowledges the interrelatedness of stakeholders. Building on multiplicity theory, this paper presents stakeholder marketing as a revised perspective on marketing that views stakeholder networks as continuous instead of discrete multiplicities. This revised perspective offers a better understanding of stakeholder networks where (1) value exchange has become complex rather than dyadic, (2) tension between stakeholder interests has become explicit rather than implicit, and (3) control over marketing activities has become dispersed rather than centralized. The paper conceptualizes capabilities required by firms for dealing with each of these three transitions: systems thinking, paradoxical thinking, and democratic thinking. The paper discusses implications for firm performance, marketing theory, empirical research, and marketing practice and argues that embracing stakeholder marketing helps to reclaim territory for marketing in academia and business.

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“…Este grupo de teorías consideran la RSC como una herramienta estraté-gica para obtener beneficios económicos, obteniendo ventajas competitivas en el mercado (Porter y Kramer, 2002), mejorando su reputación (Fombrum y Shanley, 1990), creando imagen de marca (Murray y Montanari, 1986), y aumentando la legitimidad de la empresa (Hart y Christensen, 2002). Además y de acuerdo con Cornell y Shapiro (1987), la falta de atención por parte de la compañía hacia las preferencias de los grupos de interés, afecta negativamente a la reputación de la misma, lo que conlleva un aumento de la prima de riesgo de la empresa y como consecuencia al resultado financiero.…”

Section: La Relación Entre Resultados Financieros Y Resultados Socialunclassified

Differential characteristics of the spanish companies in the social responsibility index

Molina¹,

Clemente²,

Rubio³

2013

cuadernosgestion

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Corporate social responsibility (CSR) researchers focus on the performance of the firms indexed in their field, and they reach different conclusions. This paper analyses if there are differences in financial performance of companies considered as highly socially responsible (those that compose the Spanish sustainability index FTSE4Good IBEX) as well as other IBEX companies not included in that index. We theoretically examine the relationship between a firm responsible behaviour and its financial performance. We also make an empirical study to analyse this relationship. The results show that the differential aspects between both groups of companies are market risk variables and debts and size variables.

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Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory

Cited by 68 publications

References 0 publications

Corporate Social Responsibility Theories: Mapping the Territory

Corporate Social Responsibility Theories: Mapping the Territory

Stakeholder marketing: theoretical foundations and required capabilities

Differential characteristics of the spanish companies in the social responsibility index

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