Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions

McCamley, Claire; Gilmore, Audrey

doi:10.1080/0965254x.2016.1195859

Cited by 13 publications

(9 citation statements)

References 51 publications

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“…Policymakers of the ASEAN tourism industry should also strive to achieve a balance between the pragmatism and mechanisms when implementing policies. ASEAN NTOs must manage this process to make sure that the NTOs within the member countries understand that each member nation must contribute to the total value creation for the ASEAN destination as a whole, giving rise to a partially convergent interest and goal structure where both competitive and cooperative issues are simultaneously present and strictly interconnected (McCamley & Gilmore, 2016).…”

Section: Discussionmentioning

confidence: 99%

Conceptualizing ASEAN Tourism Brand: Towards A Coopetition Framework

Sirisuthikul

2018

Global J. Bus. Soc. Sci. Review

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Objective - This paper proposes an integrative framework in an attempt to conceptualize the branding of ASEAN tourism in a sustainable and unified approach based on the results collected from a sample of travellers visiting ASEAN destinations and tourism insights from NTOs or DMOs. Methodology/Technique - A mixed method is used to combine the quantitative and qualitative phases. A survey of travellers visiting ASEAN destinations (n=480) is conducted with a mix of Asian travellers and Western travellers, as well as 10 in-depth interviews with NTOs or DMOs to obtain tourism insights. Findings - The findings suggest that authenticity of the destination image is an integral part of ASEAN tourism. National Tourism Organizations (NTOs), Destination Marketing Organization (DMO) and other stakeholders of ASEAN tourism should adopt a coopetition framework and co-create a consistent and coherent positioning of the destination, while maintaining a competitive positioning of the nation, to achieve a sustainable brand of ASEAN tourism. Novelty - The paper highlights the needs for ASEAN NTOs and DMOs to enable coopetition for all tourism stakeholders for the promotion of the ASEAN brand. The proposed framework is seen as transformative in its ability to bring about collaborative and sustainable efforts to ultimately achieve an authentic ASEAN brand. Type of Paper - Empirical. Keywords: ASEAN Tourism Brand; Coopetition; Cooperation and Competition; Authenticity; NTOs; DMOs. JEL Classification: M38, M38, L32.

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Section: Discussionmentioning

confidence: 99%

Conceptualizing ASEAN Tourism Brand: Towards A Coopetition Framework

Sirisuthikul

2018

Global J. Bus. Soc. Sci. Review

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“…[ [78][79][80] Stakeholder perspective (service innovation, destination update, crisis management and cross-border cooperation)…”

Section: Perspective Examples Studies Under This Perspectivementioning

confidence: 99%

What Is Interdisciplinarity in the Study of Sustainable Destination Development?

Persson-Fischer

Liu

2021

Sustainability

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A large body of evidence suggests that sustainable destination development (SDD) is not only multidisciplinary but interdisciplinary as its research involves the integration of knowledge, methods, theories or disciplines. The word inter- is a “dangerous” one as it implies a “dangerous connection” attempting to reconcile irreconcilable people (i.e., North institutions and South institutions), but it is also very inclusive as, for example, economic behavior is related to social background and cultural issues. Although a common view is that SDD is interdisciplinary, what disciplines does it cross exactly? With the attendant “semantic confusion”, research on SDD is working in different directions, but what exactly does the existing research take as its object of study? What are the leading themes and perspectives in the field? How do we evaluate these diversification efforts? Trying to add one more seems redundant. We believe that after nearly two decades of productive scholarship, it is now time to try to identify some potential paradigms in SDD. A content-analysis-based literature review to explore previous studies is undoubted of value, as these diverse efforts point to current trends in SDD research. Therefore, we conducted an exploratory and descriptive analysis of the literature on SDD from 2015–2020 to provide specific indications for its interdisciplinary character. As a result, a total of 175 articles in 31 crucial journals from 2015 to 2020 are reviewed. Based on content analysis, five leading themes and five leading perspectives in the SDD literature were identified. We adopted an immanent critique method to discuss our findings. We appeal for consensus instead of definition and balance instead of choice in the discourse of SDD. We suggest ways in which past academic research can be used smartly and point out some important but neglected areas to stimulate a more creative research production.

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“…Regarding sustainability, and sustainable development as part of it, it is relevant to understand the behavior of visitors in a particular tourist area since the spatial and temporal patterns of visitors affect the planning [25,26] and management [27,28] of destinations. They provide information on infrastructure needs, transport and new product development [29].…”

Section: Conceptualization Of Tourist Movementmentioning

confidence: 99%

Science Mapping of Tourist Mobility 1980–2019. Technological Advancements in the Collection of the Data for Tourist Traceability

et al. 2019

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The tracking of tourist movements is an essential aspect in the management of sustainable tourist destinations. The current information and communication technologies provide innovative ways of collecting data on tourist movements, but it is still necessary to evaluate tools and methods of study for this challenge. At this point, mobile technologies are the best candidate for this task. Given the relevance of the topic, this paper proposes a mapping science analysis of publications on "movement of tourists" and "traceability." It has been carried out in the two main sources WOS and SCOPUS. The term "traceability" is brought from industry and technology areas to be applied to the tourist movement/mobility tracking and management. The methodological scheme is based on a selection of search criteria with combinations of terms. The sources of specialized information in applied social sciences and technology were then selected. From there, the searches have been executed for their subsequent analysis in three stages-(I) relevance analysis filtering the results to obtain the most pertinent; (II) analysis of articles with similarity thematic, authors, journals or citations; (III) analysis of selected papers as input for the mapping analysis using Citespace. The automatic naming of clusters under the selected processing confirms that the analysis of movements is a valid scientific trend but research-oriented from the perspective of traceability is non-existent, so this approach is novel and complementary to existing ones and a potential contribution to knowledge about tourist movements. Finally, a set of methodological considerations and a classification of information capture tools are proposed. In this classification, mobile technology is the best option to enable tourist movement analysis.

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Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions

Cited by 13 publications

References 51 publications

Conceptualizing ASEAN Tourism Brand: Towards A Coopetition Framework

Conceptualizing ASEAN Tourism Brand: Towards A Coopetition Framework

What Is Interdisciplinarity in the Study of Sustainable Destination Development?

Science Mapping of Tourist Mobility 1980–2019. Technological Advancements in the Collection of the Data for Tourist Traceability

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