“…In the field of business, for instance, social networking concepts such as structural holes have been used to identify factors affecting the profitability of firms. 'Structural holes', coined by Ronald Burt, exist where other nodes are connected only through a focal node, and firms that occupy structural holes are able to control the flow of information and capitalise on a larger portion of the resources, thereby leading to greater returns (Burt, 1995;Gulati et al, 2000).…”