Strategic Orientation of Russian Managers

Purpose The purpose of this paper is to focus on evaluating relational capability regarding the configuration of a network of technological partners in Brazilian technology-based firms (TBFs). Design/methodology/approach The data were collected using an online questionnaire made available to technology-based companies resident in Brazilian Technological Parks. A total of 73 companies responded. The data were analyzed using bivariate and multivariate statistical techniques and were processed using Statistical Package for Social Sciences software. The statistical tests included factor analysis, Cronbach’s α and multiple regression. Findings The paper shows that the strategic alliance portfolio is influenced by organizational learning, diversity of partners, governance structure, intensity of partnership relations and configuration. In particular, the portfolio of alliances with competence orientation is characterized by tacit knowledge exchanges and learning exploration, homogeneity of partners, informal governance mechanisms, strong bonds of trust and reciprocity with partners and low diversification of actors’ profiles, their attributions and the results obtained in the portfolio. Meanwhile, the characteristics of alliance portfolios with legitimacy orientation include explicit knowledge exchange and learning exploitation, heterogeneity of partners, formal governance mechanisms, weak bonds of trust and reciprocity with partners and high diversification of the profile of the actors, their attributions and the results obtained from the portfolio. Practical implications The configuration of the alliance portfolio plays an important role in innovation. To stimulate the creation of new technological skills, the executive of a technology-based company from emerging countries such as China, Russia and India, can configure the portfolio of strategic alliances with more homogeneous partners in terms of profile and attribution. However, if this executive is challenged to seek legitimacy and complementary resources in these markets he can invest in the diversification of the strategic alliance portfolio, prioritizing partners with differentiated profiles and attributions. Originality/value The originality of the research lies in the adoption of a complementary and multidimensional theoretical prism, considering the relational capacity of TBFs in the configuration of alliances, both in the intra-firm and portfolio perspective. Furthermore, it was considered that the configuration of alliances can be based on both competence and legitimacy factors.

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Relational capability and strategic alliance portfolio configuration

Costa¹,

Braga

Porto

et al. 2018

IJOEM

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Management of Relations Between Suppliers and Buyers

Popova¹,

Sørensen²

2001

Journal of East-West Business

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Adaptability and Firm Performance

Stoica

Tansuhaj

McCullough

et al. 2003

Journal of East-West Business

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Responding to rapid and radical change is a major challenge for enterprises in economic environments in transition. This research examines the adaptability of firms and its relationship to company performance using an information processing approach. Samples of firms in the United States and Romania were examined. A comparison of the adaptation approaches of American and Romanian companies is made taking into consideration differences in the business environments and in corporate culture. The relationship between adaptability and performance was found to be non-linear. Perceived turbulence is a moderator and not an antecedent for the relationship between adaptability, its components, and performance. Corporate culture is a determinant of adaptability and its components. When Romanian and American firms Michael Stoica is Associate Professor of Management,

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Strategic Orientation of Russian Managers

Cited by 3 publications

References 23 publications

Relational capability and strategic alliance portfolio configuration

Relational capability and strategic alliance portfolio configuration

Management of Relations Between Suppliers and Buyers

Adaptability and Firm Performance

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