Strategic orientations, marketing capabilities and innovativeness: an adaptive approach

Akgün, Ali E.; Polat, Volkan

doi:10.1108/jbim-09-2020-0435

Cited by 15 publications

(11 citation statements)

References 71 publications

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“…Rezultati Ankete takođe ukazuju da će, kako današnje srednje generacije budu pristizale u stariju starosnu grupu, procenat korisnika interneta i društvenih mreža i dalje rasti, pa samim tim i broj korisnika e-trgovine. U tom procesu digitalnog razvoja društva, otvaraju se mogućnosti novog načina funkcionisanja preduzeća, ali i neograničene mogućnosti novih strategija digitalnog marketinga [17,18,19,20]. U svakom slučaju, za inovativni pristup i efikasan razvoj u oblasti digitalnog marketinga i e-trgovine, neophodno je generisanje web-stranica koje će biti izraz proizvoda, svrhe i vizije preduzeća, ali koje će biti dovoljno atraktivne i interesantne za podsticaj posetioca -potencijalnog kupca da je posete (pri čemu naravno treba imati na umu da posetioci sajtove ocenjuju prema fizičkom izgledu i lakoći korišćenja).…”

Section: Dijagram 10: Dobre Strane E-commerc-aunclassified

“…Međutim, dok se taj problem može relativno jednostavno prevazići dostavama i mogućnostima vraćanja proizvoda, dobijeni rezultati Ankete koji zaista treba da zabrinu prodavce i marketare su visoki procenti elemenata loše strane e-kupovine, kao što su: nepoverenje u prodavca (na trećem mestu sa 40,2%), problemi i cena dostave sa 24,6%, kao i nejasna i nedorečena ponuda sa 17,2% (Dijagram 9). Navedeni elementi su posebno alarmantni jer su direktni uzroci dobro ili loše postavljenih strategija e-trgovine, što inače direktno i bitno utiče na klijente i efikasnost poslovanja i naravno, u indirektnoj vezi je sa e-marketingom [17,18]. Sa druge strane, dobar podatak su rezultati od 8,2% za komplikovanu proceduru kupovine (kao elementa loše strane digitalne trgovine), što predstavlja još uvek visok procenat, s obzirom na podatak da je oko 65% res-Koji je uzrok neplanirane kupovine (mogućnost više odgovora) 117 odgovora Da li kupujete i mimo plana (preko kompjutera ili mobilnog uređaja) 123 odgovora Da li dok radite nešto na kompjuteru ili telefonu, otvarate ponude na banerima 116 odgovora 10 6 i 7: "Random faktor" eksploatacije digitalnog marketinga i e-kupovine tim odgovorima Ankete su takođe marketinški interesantni podaci o rocima" neplaniranih kupovina, odnosno uzrocima pregleda reklama, gde se reklame na društvenim mrežama sa "interesantnim ponudama" sa 52,6%, " na web-u sa 43,1%.…”

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Effects of digital marketing implementation from the customer's perspective in companies of the textile and clothing industry

Dimitrijević¹,

Adamović²

2023

Tekstilna industrija

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Being competitive today means, above all, increasing investment in research and fast and efficient implementation of new technologies (primarily ICT), which enable the automation of business processes and the reduction of total costs, as well as new products and new markets, along with the optimization of business processes and rationalization of costs. Otherwise, by implementing innovative ICT systems and e-business models, whose infrastructure is based on the implementation of ICT or internet technologies (web, cloud computing, internet of things, big data, ubiquitous computing, etc.), companies can achieve a significant competitive advantage and take the lead market positions. This means that e-business has a positive effect on the development of entrepreneurship, while from the customer's point of view it enables more efficient business, easier shopping and communication with sellers and service providers (regardless of time, place or context). One of the segments of efficient e-business and strengthening concurrency is the accelerated, high-quality and efficient implementation of information systems - IS, primarily production (CAD and CAM), but also service, such as IS marketing, sales or supply. The influence and effects of digital marketing have a double effect, so they are generally treated as dual in nature or two-way, and relevant research into the importance of digital marketing in the efficient operations of companies, implies an in-depth situational analysis from two aspects - from the aspect of the producer or service provider and from the aspect of the user or consumer.The work is an explanation of the types, ways and effects of the implementation of the digital marketing system, as well as its possibilities, advantages and disadvantages in the business of textile and clothing industry companies, but also an explanation of the analytical-synthetic perception through the prism of the results of the survey on digital marketing from the customer's point of view.

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Section: Dijagram 10: Dobre Strane E-commerc-aunclassified

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Effects of digital marketing implementation from the customer's perspective in companies of the textile and clothing industry

Dimitrijević¹,

Adamović²

2023

Tekstilna industrija

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“…Product innovation has been linked to competitive advantage in organizations in various studies singly (Voss et al , 2006) and in a combination with other factors such as KM (Xie et al , 2016), technological advancements (Zhou and Wu, 2010), strategic orientation (Afuah, 2002; Akgün and Polat, 2021), strategic intent (Sanchez, 1995), customer orientation (Berggren and Nacher, 2001), regulatory environment (Sanchez and Mckinley, 1995), organizational culture and customer orientation (Deshpandé et al , 1993) and market orientation (Algarni and Talib, 2014). Organizations can achieve a cost leadership or product differentiation strategy by adopting a sound product innovation strategy (Li and Atuahene-Gima, 2001).…”

Section: Comprehensive Literature Reviewmentioning

confidence: 99%

Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage – a review and research agenda

Nayak

Bhattacharyya

Krishnamoorthy

2022

JBIM

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Purpose Academic dialogue related to ‘organizational performance’ in strategic management has primarily centred around the industrial organization theory (IO) and resource-based view (RBV). Both perspectives, though conceptually dialectic, have served as primary competing theories governing research studies in the domain of strategic management. However, the confluence of these theoretical perspectives has not been adequately explored to advance a shared view of competitive advantage. This study aims to explore the likelihood of embedded commonalities between RBV and IO. Design/methodology/approach A bibliometric analysis was conducted to visualize the intellectual map of studies and knowledge development encompassing these theories. This was followed by a comprehensive literature review to understand how the business environment (BE) and organizational capabilities have contributed towards attaining competitive advantage. Findings This study established that connecting the intellectual boundaries of these theoretical perspectives would facilitate better comprehension of the processes and outcomes in organizations. Integrating the knowledge emerging out of this methodological blend, a convergence framework connecting the intellectual boundaries of both theories was presented. Practical implications The framework that emerged from this study would help in better understanding of organizational behaviour from a dual theoretical lens. It would also motivate future studies to consider RBV and IO as complementary theories rather than the current narrative of competing theories. Social implications This study added to the efforts to achieve equilibrium between the BE and internal capabilities of organizations so as to maximize positive social externalities. Originality/value This study contributed to the limited attempts to leverage shared knowledge from a dual perspective using a comprehensive literature review in sequential combination with bibliometric analysis.

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“…Website: https://goldenratio.id/index.php/grmapb Brand image or brand image can be considered as a type of association that arises in the minds of consumers when remembering a particular brand (Akgün & Polat, 2022;Azis, 2021;Nguyen et al, 2019). Furthermore, according to Liu et al (2022) brand image is a set of ideas beliefs and impressions formed by someone towards an object.Image or the image itself is a picture, similar to the main impression or outline and even the shadow that someone has about something.…”

Section: Introductionmentioning

confidence: 99%

Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers

Syahnur

Bahari

2023

GRMAPB

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This study aims to determine the effect of surrounding reference variables, namely (product, service, and brand image) and Environmental Stimuli, on purchasing decisions. This research approach uses quantitative research. The data used in this study are primary data obtained from questionnaires and secondary data. This research was conducted at Chocholicious Cake Shop Makassar City. The population in the study used the Infinite population, with a sample size of 200 respondents / people in Makassar City. Data analysis using validity test, reliability test, R-Square test, F-Square test, direct effect test, and hypothesis submission using Partial Least Square. The results of this study indicate that the variables in the surrounding reference have a positive and significant effect on the consumer purchasing decision variable; Ambient references are factors around consumers that can influence their perceptions and purchasing decisions. Which means that factors such as recommendations from friends and family, public opinion, and advertising can influence consumer purchasing decisions. Likewise, the environmental stimuli variable has a positive and significant effect on consumer purchasing decisions. Environmental stimuli are factors around consumers that can influence their perceptions and purchasing decisions, which means that factors such as store layout, product design, store atmosphere, etc. can influence consumers' purchasing decisions.

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Strategic orientations, marketing capabilities and innovativeness: an adaptive approach

Cited by 15 publications

References 71 publications

Effects of digital marketing implementation from the customer's perspective in companies of the textile and clothing industry

Effects of digital marketing implementation from the customer's perspective in companies of the textile and clothing industry

Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage – a review and research agenda

Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers

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