Strategic orientations, marketing proactivity and firm market performance

Gotteland, David; Shock, James R.; Sarin, Shikhar

doi:10.1016/j.indmarman.2020.03.012

Cited by 70 publications

(50 citation statements)

References 56 publications

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“…With fluctuating results [37] high, the performance of marketing does not reach the targets that have been made because of uneven sales distribution. According to research [38] which states that a proactive market and market vision has a positive influence on sales per company and the growth rate of a company. This is a challenge for leaders to take the next decision [39].…”

Section: Resultsmentioning

confidence: 99%

Visual Analysis of Data Sales Using the Knime Platform Template - A Study at PT. Soho Global Health Alliance Division Cirebon

Sulaiman¹,

Suliyanto²,

Najmudin³

2021

Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bo

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Industry 4.0 Era data is very important and is the starting point for managers to make decisions on the next step. Sales data generally have been presented and processed using Ms. Excel. This has limitations in visualizing, the purpose of this study is to bridge the limitations of the author by conducting a visual study of sales data analysis using the open-source KINIME Platform template. The results show that using KNIME Data visualization can be done easily and quickly (drag and drop node) using the template provided. The empirical advantage of this study is that it makes it easier for target managers to manage data, and big data is used as a basis for companies to plan everything. Theoretically adding knowledge about big data to marketing theory. Future research in The database can be used for terms of machine learning and artificial intelligence for marketing.

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Section: Resultsmentioning

confidence: 99%

Visual Analysis of Data Sales Using the Knime Platform Template - A Study at PT. Soho Global Health Alliance Division Cirebon

Sulaiman¹,

Suliyanto²,

Najmudin³

2021

Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bo

View full text Add to dashboard Cite

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“…However, a technology push strategy helps establish barriers to competition, thereby enhancing the success rate of the servitization transition. Additionally, technologies can be employed to improve the firm's ability to collect, communicate and utilize market intelligence [46,65], develop new technical solutions and satisfy customer needs [29], and enhance traditional market research methods to unearth latent customer needs [66,67].…”

Section: Hypothesis 2b (H2b) Market Orientation Has a Positive Effect On Advanced Service Provisionmentioning

confidence: 99%

Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation

Zhang

Wang

2021

Sustainability

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Servitization has significant implications for the sustainable development of manufacturing, the economy, and the environment. However, it does not always produce returns as the firms expect, which may discourage them from engaging in this transition. In this study, we examine the facilitating effects of two dimensions of strategic orientation (i.e., technology and market orientation) on two types of servitization (i.e., basic and advanced service provision), and further investigate the performance impacts of these servitization types contingent on firm size. By conducting an empirical study, using survey data comprising 210 samples, we confirm that both technology and market orientation are positively related to basic and advanced service provision. Moreover, while they have equal effects on basic services, market orientation is more important than technology orientation for providing advanced services. We also find that, for basic services, these two strategic orientations function independently, whereas they reinforce each other in the provision of advanced services. Finally, the relationship between servitization and firm performance is contingent on the size of the firm. Our results show that small firms can benefit from providing basic services, rather than advanced services, while only advanced services can improve the performance of large firms further.

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“…TY'nin önemli göstergelerinden olan patentler ve araştırma ve geliştirmeye yapılan yatırımlar hem yatırımcıları cezbetmekte hem de işletmenin inovasyonlarını kalite ve sayı yönünden olumlu yönde etkilemektedir (Renko, Carsrud, & Brännback 2009, s. 337). Buna ek olarak, teknoloji odaklı işletmeler güçlü bir teknolojik altyapıyı benimseyerek pazardaki rekabetin yapısını değiştirebilmekte ve yeni iş modelleri geliştirebilmektedir (Gotteland, Shock, & Sarin, 2020).…”

Section: Teknolojik Yönelimunclassified

Strateji̇k Yöneli̇m Ve İşletme Performansi: Bi̇r Li̇teratür Taramasi

Kalkan

Aladağ

2021

Kafkas Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi

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Strategicorientation is defined as principles that direct and affect the activities of an organization and develop behaviors aimed to ensure the viability and performance of the organization. Although the concept of strategic orientation was frequently studied in international literature, it has received only limited attention in the Turkish literature. It is important to examine this concept, which is critical for businesses, and its relationship with performance. Within the scope of the literature review, entrepreneurship orientation, market orientation, learning orientation and technological orientation were examined. Firstly, it is aimed to define each strategic orientation clearly and to examine their relations with business performance. In this direction, the literature on the relationship between strategic orientation and business performance has been reviewed and the conceptual frameworks of strategic orientations are presented.Additionally, different relationships between strategic orientations and the effects of these relationships on the performance indicators of businesses were examined in a holistic manner. Also, the mediating mechanisms in the relationship between strategic management and business performance and the conditions under which these relationships differ are explained. As a result of the literature review, the paper contributes to the literature by introducing potential future research topics.

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Strategic orientations, marketing proactivity and firm market performance

Cited by 70 publications

References 56 publications

Visual Analysis of Data Sales Using the Knime Platform Template - A Study at PT. Soho Global Health Alliance Division Cirebon

Visual Analysis of Data Sales Using the Knime Platform Template - A Study at PT. Soho Global Health Alliance Division Cirebon

Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation

Strateji̇k Yöneli̇m Ve İşletme Performansi: Bi̇r Li̇teratür Taramasi

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