Effective use of Digital Marketing on micro small and Medium Enterprises (MSMEs). This paper aims to analyze the influence of Information Technology, Employee Skill, digital strategy to Digital Marketing in MSMEs. Data were drawn from using a questionnaire of culinary tourism businesses and stakeholders. A literature review supported empirical data. The paper finds that MSME has significantly different attitudes to Digital Marketing and cannot be regarded as a homogenous group for Digital Marketing initiatives. Rather, specific targeting would enhance participation and lead to more effective use. Using categories derived from the literature, a classification of five MSMEs groupings based on firms' motivations is proposed. It is recommended that utilize initiatives are targeted at two groups that have the need or desire to become enabled. The data begins from one area and thusly the assessment setting limits, the generalizability of the results. By giving suggestions to focused activities the paper adds to the advancement of compelling help for MSME Digital Marketing use. Creativity to utilize is discussed within the context of existing literature to confirm and challenge current thought and present the case for more research into MSMEs Creativity. Departing from the research model the influence of internet technology, Employee Skill, Digital strategy on Digital marketing on tourism culinary MSMEs. The value lies in the paper's use of empirical data derived from three separate methods of data collection and informed by the literature. This provides rich data to enable wider implications of the subject area to be discussed and contributes new perspectives to the MSME Digital Marketing utilize to discuss.

ABSTRAK   Transformasi digital adalah salah satu topik favorit saat ini. Topik ini mempengaruhi lingkungan ekonomi serta bisnis dan negara. Studi ini mengeksplorasi multidimensi konstruk TOE Framework, pengembangan dan penerapan teori RBVsehingga inovasi difusi diaplikasikan pada ebusiness dan ecommerce. Peran sentral dari transfornasi digital yang menjembatani konseptual model ini yang akan membuat UMKM dapat Sustainable Advantage untuk menghadapai industry 4.0 dan situasi pandemic era. Studi literature dengan membangun dan mengembangkan konsep. Tahap pertama dalam pemilihan literatur dilakukan dengan mencari makalah, jurnal, dan artikel berdasarkan kesesuaian kata kunci dengan judul atau abstrak yang telah ditentukan. Tahap kedua dilanjutkan dengan menghilangkan literatur yang tidak memenuhi kriteria inklusi dan kriteria eksklusi berdasarkan relevansi abstrak. Langkah ketiga adalah mengevaluasi karya sastra dengan membacanya secara utuh dan menilai kualitas karya sastra tersebut. Langkah terakhir adalah memilih literatur yang telah melewati tahap evaluasi dan penilaian kualitas. makalah ini membangun sebuah model dalam upaya untuk menutup kesenjangan pengetahuan yang ditemukan dalam penelitian sebelumnya. Dari tinjauan literatur, teori yang berkaitan dengan inovasi dan difusi E-bisnis, juga penciptaan nilai diperiksa untuk mengidentifikasi kesenjangan pengetahuan dalam pengukuran kinerja bisnis sebelumnya. Model multidimensi kemudian dikembangkan dengan inovasi tiga teori dan model, yaitu model TOE framework, transformasi digital, teori RBV dan keunggulan kompetitif yang berkelanjutan.   Kata kunci:  TOE Framework, Transformasi Digital, theory RBV, Innovation Diffusion, Sustainable Advantage

The purpose of this research is to explore the meaning of nurses at a medical team of Indonesia Hajj regarding the experience in handling emergency state of Kendari-hajj pilgrims. The research approach is Interpretative Phenomenology. The participants consist of 3 males and 2 females. The sample was chosen based on purposive sampling technique. The inclusion criteria were based on nurses at a medical team of Indonesia hajj in charge of emergency state case of hajj-pilgrims. The data collections are done by in-depth interview, observation, and field note documentation. The findings found three themes: (1) treating the pilgrims as family, (2) facing unexpected condition at the holy land, and (3) facing burdening challenges in doing task to save the pilgrims.

The purpose of this study is to describe possible Telehealth business opportunities in Indonesia using a narrative approach. This literature review uses articles related to telehealth. This database uses secondary data in the infographic-Katadata. The biggest challenge in Indonesia is the ratio of doctors to the Indonesian population under WHO standards and health protocol policies during the COVID-19 pandemic, causing telehealth to develop rapidly. The findings show some opportunities of telehealth business development namely; demographic bonus (298 million from 2020-2024), high cases of non-communicable diseases (71%), the increasing of JKN participants (222.4 million), low number of health workers (0.4 doctors per 1,000 population), high level of satisfaction in hospital telemedicine (71%), telehealth users (32 million), large online service provider TEMENIN from the Ministry of Health with 11 platforms. There is a cooperation scheme from various ministries, as well as support from the government in regulations. It can be concluded that the development of telehealth business in Indonesia is very profitable.

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