Strategic pricing Possibilities of Grocery Retailers-An empirical study

Länsiluoto,; Back, Mitja D.; Vanharanta,

doi:10.4192/1577-8517-v7_5

Cited by 2 publications

(1 citation statement)

References 17 publications

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“…Berbeda dengan penetapan harga jual konvensional yang menekankan pada biaya produksi historis, penetapan harga jual strategis memerlukan informasi penting lainnya yang meliputi: reaksi harga pesaing, elastisitas harga (perubahan permintaan jika terjadi perubahan harga), pertumbuhan pasar dan beberapa perimbangan lainnya. Dengan kata lain, penetapan harga jual strategis memerlukan informasi pelanggan, pesaing dan biaya (Lansiluoto, et al, 2007). Oleh karena itu metode penentuan harga jual strategis merupakan pricing strategically, yang berarti, untuk memenangkan persaingan, penentuan harga senantiasa dikaitkan dengan strategi yang dipilih oleh perusahaan (Micu and Micu, 2006).…”

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Penentuan harga jual stratejik terhadap produk dengan strategi biaya rendah dan diferensiasi

Zuhroh

Pratiwi

2014

jsb

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Determination of strategic pricing is one of the business strategy that focuses on competitive pricing that give benefit for the company who would faces competitor in competitive product. Companies that use strategic pricing will be able to win the global competition because it has some advantages in many aspects that are less taken into account in determining the strategic price of conventional. With strategic pricing, the company is expected to improve their competitiveness in the market. The objective of this study is to identify and analyze the strategic process of determining the selling price or strategic pricing based on cost lifecycle and the position of product in the products lifecycle. This will be manifested in the use of appropriate business strategy for each product and the calculation of the research costs, design costs, production costs, mark-ups that are tailored to target consumers to produce strategic pricing of products that can be competitive in price competition.

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Penentuan harga jual stratejik terhadap produk dengan strategi biaya rendah dan diferensiasi

Zuhroh

Pratiwi

2014

jsb

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The Intention of Implementing a Strategic Pricing Model: evidence from Indonesian Fashion Sector

Zuhroh¹,

Sunardi²,

Sukanti³

2019

Journal of Southwest Jiaotong University

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The strategic pricing model is the latest selling price determination model that considers a product's position in the product lifecycle and information about prices of competing products. This model is considered suitable to be applied for fashion products that are facing very tight competition and have a short lifecycle. This study investigates factors influencing the implementation of the strategic pricing model for products of Indonesian Small and Medium Enterprises (SMEs) in the fashion sector. Three variables under the Theory of Planned Behavior - attitudes toward behavior, subjective norms and perceived behavioral control -have been identified to explain the intention of SMEs in implementing the model. A survey questionnaire was distributed to 100 SME practitioners, and 85 practitioners responded to the questionnaire. The data were analyzed using multiple regression analysis. The findings of the study show that attitudes toward behavior and subjective norms have significantly and positively influenced intentions to implement the strategic pricing model. Meanwhile, perceived behavioral control did not affect the intention to implement the model. In general, the results indicate that the strategic pricing model is a useful model because it improves the quality of determined selling prices. However, SMEs still perceive accounting as a difficult skill to learn. In terms of practice, the results of this study are useful to determine the SMEs’ degree of interest in applying the strategic pricing model. This is particularly notable due to the novelty of this model which shows, based on previous research, that the majority of SMEs have not yet adequately implemented their accounting systems.

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Strategic pricing Possibilities of Grocery Retailers-An empirical study

Cited by 2 publications

References 17 publications

Penentuan harga jual stratejik terhadap produk dengan strategi biaya rendah dan diferensiasi

Penentuan harga jual stratejik terhadap produk dengan strategi biaya rendah dan diferensiasi

The Intention of Implementing a Strategic Pricing Model: evidence from Indonesian Fashion Sector

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