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The Role of Task and Process Conflict in StrategizingThe implementation of strategic initiatives is central to organizational success (Balogun & Johnson, 2004;. Recent studies show that implementation does not simply operationalize and execute strategy, but also results in subtle adjustments or explicit reformulations of strategy content (Sminia & de Rond, 2012;Vaara & Whittington, 2012). Strategy implementation is thus central to effective strategizing. Yet, strategy implementation is complex, partially because it is critically affected by human dynamics like resistance (Courpasson et al, 2013), politics (Whittle et al, 2013) and tension (Jarzabkowski et al, 2013). Rather than indicators of failure, such dynamics are an integral part of how organizations negotiate multiple goals (Denis et al, 2001(Denis et al, , 2007Johnson et al, 2003) and can improve the quality of strategy (Normann, 1977;Pettigrew, 1977). It is thus important to understand the human dynamics underlying strategy implementation.While strategy scholars have studied the role of dynamics such as resistance, politics, and tensions during strategy implementation, little focus has been put on conflict. This is surprising as (i) conflict is specifically about incompatibility of goals, processes and relationships (De Dreu and Gelfand, 2008;Jehn and Bendersky, 2003), which are central to strategy implementation; (ii) conflict significantly impacts organizational outcomes such as performance (De Wit et al., 2012) and helps develop organizational capability (Danneels, 2008;Hinthorne, 1996); (iii) all organizations are affected by conflict to some degree (De Dreu & Gelfand, 2008); and (iv) conflict often precedes resistance, politics and tensions (Courpasson et al, 2013;Jarzabkowski et al, 2013; Whittle et al, 2013). Hence, conflict is a critical dynamic for strategist to understand.The few studies explicitly investigating conflict in the strategy process tend to focus on formulation by studying strategic decisions (e.g. Amason, 1996;Amason & Schweiger, 1994;Eisenhardt et al, 1997). Such studies show that conflict leads to increased scrutiny of information and, consequently, better decisions Kellermanns et al, 2008;Mooney et al, 2007). There has been little attention to conflict during strategy implementation (exceptions: Floyd & Lane, 2000;Regnér, 2003). Conflict is likely to impact implementation but do not know how. That is our focus.Employing a strategizing perspective, we theorize the role of human dynamics in strategy implementation, focusing on conflict. We then investigate these ideas in a detailed longitudinal study of implementing a strategy in real-time, highlighting the importance of task and process conflict. Our study shows that the interaction of task and process conflict, and the responses this interaction evokes, enables strategy to emerge as actors implement it. Both conflict types enable...