“…This effort at regaining legitimacy may take various forms. Stigmatized firms can ameliorate the damage through the reduction or termination of stigmatizing activities, diversification of their operations, or involvement in corporate social responsibility activities (Givel, 2007; Lerum Boasson, 2009; Palazzo & Richter, 2005; Xu, Wei, & Chen, 2019). These strategies help firms disengage themselves from the stigma, to protect their remaining legitimacy (Wiesenfeld, Wurthmann, & Hambrick, 2008), and to reshape their image as appropriate and desirable in the mind of the external stakeholders (Bansal & Clelland, 2004).…”