Strategie marketingowe polskich przedsiębiorstw na rynkach międzynarodowych

Grzegorczyk, Wojciech

doi:10.18778/7969-046-6.08

Cited by 2 publications

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“…A company's marketing strategy includes, among other things, the choice of the form of expansion into foreign markets and the set of marketing-mix instruments applied there (Wiktor and Chlipała, 2012). Among these, pricing policy is of particular importance.…”

Section: Financial Price Factors In Foreign Marketsmentioning

confidence: 99%

“…Among Polish enterprises operating in foreign markets, more than 96% are actually exporting (Grzegorczyk, 2020;Grzegorczyk and Krawiec, 2019;Cieślik, 2019;Osiecki, 2023;PARP 2022). Its value is growing steadily from year to year (Radomska 2022).…”

Section: Financial Price Factors In Foreign Marketsmentioning

confidence: 99%

“…So, as you can see, it is an autonomous commitment of the bank to pay, and for the exporter a very convenient form of payment. Of the various types of letters of credit, irrevocable, confirmed and cash letters of credit are particularly advantageous (Kaczmarek, 1998;Grzegorczyk, 2020). An irrevocable letter of credit means that it cannot be changed or revoked without the consent of the principal, beneficiary and banks (the opening and possibly intermediary banks).…”

Section: The Conditional Forms Of Payment Include Documentary Collect...mentioning

confidence: 99%

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The Selected Aspects of a Company's Pricing Policy in Foreign Markets

Grzegorczyk

2024

ERSJ

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Purpose:The purpose of the article is to show the relationship between the pricing policy of the exporting company with selected financial factors of price and forms of payment, and to present the possibility of price differentiation in foreign markets. Design/Methodology/Approach: The article uses the method of critical analysis of domestic and foreign literature (descriptive and statistical) in the field of international marketing, export transactions and corporate financial management. Findings: In determining the price in exports, it is necessary to take into account the cost of manufacturing and delivering products to the foreign market, as well as factors of a financial nature These primarily include the exchange rate between the exporter's currency and the currency of payment, the inflation rate in the importer's country and the form of payment for exported products. These factors reduce risk in export transactions and allow price differentiation for exported products. Practical Implications: Taking into account the relationship between the exchange rate of the exporter's currency and the currency of payment, as well as the inflation rate in the countries-parties to the transaction, makes it possible to limit the risk of reduced export receipts due to exchange rate changes and inflation in the importer's country. On the other hand, the choice of a specific form of payment reduces the risk of not receiving payment for exported products in whole or in part. In turn, the choice of a specific trade formula (INCOTERMS 2020) determines the obligations of the parties to the transaction and affects the exporter's costs. These consequently determine the amount of the export price. Originality/Value: The practical implications of the problems addressed in the article relate to the exporting company's decision to choose foreign markets and determine the price of the exported product. It is then that financial factors and the form of payment play a special role. Not considering them leads to excessive commercial risks and increases the cost of the export transaction.

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Section: Financial Price Factors In Foreign Marketsmentioning

confidence: 99%

Section: Financial Price Factors In Foreign Marketsmentioning

confidence: 99%

Section: The Conditional Forms Of Payment Include Documentary Collect...mentioning

confidence: 99%

See 1 more Smart Citation

The Selected Aspects of a Company's Pricing Policy in Foreign Markets

Grzegorczyk

2024

ERSJ

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“…Among Polish enterprises operating on foreign markets, more than 96% are actually exporting (Grzegorczyk, 2020;Grzegorczyk and Krawiec, 2019;Cieślik, 2019;Osiecki, 2023;PARP, 2022). Its value is growing steadily from year to year (Radomska, 2022).…”

Section: The Selected Price Factors In Foreign Marketsmentioning

confidence: 99%

Specific Forms of Payment as a Factor in the Pricing Policy of Polish Companies in Foreign Markets

Grzegorczyk

2023

ERSJ

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Purpose:The purpose of this article is to point out the role of forms of payment in the pricing policy of a company that enters international markets through exports. It focuses on specific forms of payment in export-import transactions that significantly reduce the risk of the exporter not receiving payment. Design/Methodology/Approach: This article is the initial part of research within a project on the expansion strategy of Polish companies on foreign markets. In order to achieve the objective, a method of critical analysis of domestic and foreign literature (descriptive and statistical) relating to these issues was used. Findings: The article presents the forms of payment used in exports, which should secure payment for exported products. This is of vital importance, as sales proceeds condition the implementation of the marketing strategy and the maintenance on foreign markets. Based on the results of the study, conclusions are drawn regarding the companies' choice of payment form in export transactions. Practical implications: In addition to letters of credit and collection, factoring and forfaiting are particularly convenient for an exporting company. Both of these forms of payment are primarily offered by banks and are used by Polish companies. However, the scale of their use is not yet large. Factoring is used much more frequently and its turnover is growing steadily. Forfaiting, on the other hand, is used infrequently. Increasing the use of these forms of payment requires a company to have more experience in operating on foreign markets and to have highly qualified personnel. Originality/value: The article presented here is an attempt to show the relationship between an exporter's marketing strategy and pricing policy and ways of securing payment and reducing commercial risk.

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Strategie marketingowe polskich przedsiębiorstw na rynkach międzynarodowych

Cited by 2 publications

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The Selected Aspects of a Company's Pricing Policy in Foreign Markets

The Selected Aspects of a Company's Pricing Policy in Foreign Markets

Specific Forms of Payment as a Factor in the Pricing Policy of Polish Companies in Foreign Markets

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