2015
DOI: 10.3389/fpsyg.2015.01201
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Strategies and motives for resistance to persuasion: an integrative framework

Abstract: Persuasion is an important element of human communication. But in many situations, we resist rather than embrace persuasive attempts. Resistance to persuasion has been studied in many different disciplines, including communication science, psychology, and marketing. The present paper reviews and connects these diverse literatures, and provides an organizing framework for understanding and studying resistance. Four clusters of resistance strategies are defined (avoidance, contesting, biased processing, and empo… Show more

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Cited by 134 publications
(123 citation statements)
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References 100 publications
(121 reference statements)
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“…This educational use of fotonovelas fits in with a longstanding tradition of entertainment education and narrativebased strategies (e.g., Singhal, Njogu, Bouman, & Elias, 2006;Singhal & Rogers, 1988). Narrative-based health communication may facilitate processing, may increase motivation to accept the main message and act on it because of reduced resistance, can be viewed as a form of learning through experience, and can contribute to changes in attitudes, intentions, and behavior (Fransen, Smit, & Verlegh, 2015;Glaser, Garsoffky, & Schwan, 2009;Hinyard & Kreuter, 2007;Mar & Oatley, 2008;Moyer-Gusé, 2008;Schank & Abelson, 1977, 1995Zabrucky & Moore, 1999).…”
Section: Introductionmentioning
confidence: 66%
“…This educational use of fotonovelas fits in with a longstanding tradition of entertainment education and narrativebased strategies (e.g., Singhal, Njogu, Bouman, & Elias, 2006;Singhal & Rogers, 1988). Narrative-based health communication may facilitate processing, may increase motivation to accept the main message and act on it because of reduced resistance, can be viewed as a form of learning through experience, and can contribute to changes in attitudes, intentions, and behavior (Fransen, Smit, & Verlegh, 2015;Glaser, Garsoffky, & Schwan, 2009;Hinyard & Kreuter, 2007;Mar & Oatley, 2008;Moyer-Gusé, 2008;Schank & Abelson, 1977, 1995Zabrucky & Moore, 1999).…”
Section: Introductionmentioning
confidence: 66%
“…In contrast, a much stronger reaction is likely among those for whom the group is a central aspect of their self-concept, and with which they identify strongly. These high identifiers are, among other things, motivated to discard, reject, or counter-argue information that potentially threatens their group and identity (Fransen, Smit, & Verlegh, 2015;de Hoog, 2013;Pagliaro, Alparone, Pacilli, & Mucchi-Faina, 2012;Tykocinski, Higgins, & Chaiken, 1994;Zuwerink & Devine, 1996).…”
Section: Identification Relative Group Size and Credibilitymentioning
confidence: 99%
“…However, resistance to the change also depend on reasons like threat to freedom, namely and concern for deception. The people who are reluctant to change use empowerment and biased processing (Fransen, Smit, & Verlegh, 2015).…”
Section: Introductionmentioning
confidence: 99%