2020
DOI: 10.5267/j.msl.2020.3.005
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Strategies and policies for developing SMEs based on creative economy

Abstract: Small and Medium Enterprises (SMEs) play a major contribution to the Indonesian economy. Along with the development of a centralized economic direction on consumers, the use of technology in all fields, and information transparency, SMEs must also be able to adapt in the era of the industrial revolution 4.0. This research aims to develop strategies for strengthening and developing SMEs and mapping the hierarchy policy of developing a creative economy-based SME business model in the era of the industrial revolu… Show more

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Cited by 15 publications
(16 citation statements)
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“…It shows that the independent variables are not correlated, thus not a problem because of the independent variables' internal relationship. This is consistent with [7]. When considering the correlation coefficient between each independent variable and the dependent variable.…”
Section: Resultssupporting
confidence: 87%
“…It shows that the independent variables are not correlated, thus not a problem because of the independent variables' internal relationship. This is consistent with [7]. When considering the correlation coefficient between each independent variable and the dependent variable.…”
Section: Resultssupporting
confidence: 87%
“…The Tourism Village Management Institute has not been able to actively manage the Bongkasa Pertiwi tourism village, because human resources (HR) are still low, and have not yet provided optimal economic results. Creative economy is a new economic concept that relies on ideas, ideas, or creativity from human resources (HR) as the main production factor in its economic activities [12].…”
Section: Readiness Of Management Aspectsmentioning
confidence: 99%
“…However, Indonesia has one of the highest turnovers of SMEs in the world out of all developing countries [1]. SMEs have an imperative role to play in supporting Indonesian economic development [2], due to the large number of SMEs in Indonesia, namely 64,194,000 units in 2018 [3].…”
Section: Introductionmentioning
confidence: 99%