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Small and Medium Enterprises (SMEs) play a major contribution to the Indonesian economy. Along with the development of a centralized economic direction on consumers, the use of technology in all fields, and information transparency, SMEs must also be able to adapt in the era of the industrial revolution 4.0. This research aims to develop strategies for strengthening and developing SMEs and mapping the hierarchy policy of developing a creative economy-based SME business model in the era of the industrial revolution 4.0 in the Province of Bali. The data in this study were collected through documentation, FGD, and interview techniques, then analyzed using SWOT and MULTIPOL analysis techniques. The ability of creative economy-based SMEs to compete in the global era depends on internal and external factors. The analysis shows that SMEs in the Province of Bali are in a position of growth and built, so the strategies adopted are intensive strategies or integration. Development policies for SMEs, especially in the era of the industrial revolution 4.0, need to be directed so that the guided SMEs become independent SMEs. The policy package for the development of target SMEs includes technology, capital, marketing and infrastructure policies.

Village tourism for the benefit of the community in the development of tourism, so that people with culture are not only for tourism purposes, but are able to improve welfare and preservation. The purpose of this research is to study the readiness of the Bongkasa Pertiwi Tourism Village as a tourism village based on Community Based Tourism. There are several aspect to analyze the readiness of tourism village, i.e.: (1) Socio-economic aspects, (2) Socio-cultural aspects, (3) Environmental aspects (4) management aspects. Based on the results of an assessment of the readiness of developing the Bongkasa Pertiwi Tourism Village, the level of community-based tourism development readiness is quite potential. Some aspects that are decisive in the readiness to develop Community Based Tourism are social and environmental aspects with sufficient potential, while the socio-economic and management aspects have potential that is not yet optimal.

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The pandemic of COVID-19 takes the community to do physical distance and do more activities at home (stay home). More is expelled from work, more than people working in the tourism sector, such as in Bali. Many are turning from jobs to culinary traders because they think the sector is still waiting for a pandemic, and they are using online marketing techniques through local celebrity support services. The purpose of this study was to analyze the influence of local celebrity endorsement through social media on buying interest, impulsive buying, and consumer loyalty of culinary products during their stay at home during the COVID-19 pandemic. This study was conducted on consumers of culinary products in Bali. Data were collected using an online questionnaire instrument for 174 respondents. The analysis technique uses SEM-PLS. The analysis shows that local celebrity support directly influences significantly on buying interest, and indirectly influences significance on impulsive buying and consumer loyalty of culinary products.