SWOT and MICMAC analysis to determine the development strategy and sustainability of the Bongkasa Pertiwi Tourism Village, Bali Province, Indonesia

Wijaya, Putu Yudy; Kawiana, I Gede Putu; Suasih, Ni Nyoman Reni; Hartati, Putu Sri; Sumadi, Ni Komang

doi:10.5267/j.dsl.2020.3.002

Cited by 14 publications

(12 citation statements)

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“…In addition, the following strategic studies in the sphere of tourism industry development can be mentioned: those of Yan and Wang [27] and Wijaya et al [54] among similar studies mentioned in the literature review. The execution method and integration of two applied techniques, TOPSIS and SWOT, distinguish this research from others of a similar nature.…”

Section: Discussionmentioning

confidence: 99%

Investigation of West Lake Ecotourism Capabilities Using SWOT and TOPSIS Decision-Making Methods

et al. 2023

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Using SWOT and TOPSIS models, this study aimed to determine West Lake’s potential as a tourist destination. In terms of study methodology, the current research is a descriptive survey.The TOPSIS method was used to rank strengths, weaknesses, threats, opportunities, and preferred strategies after the SWOT analysis was completed.Using a questionnaire and the Delphi method, 30 regional specialists provided research data which was collected and analyzed. Thirteen internal elements and twelve external factors affecting the West Lake tourism were identified and evaluated. Additionally, fifteen strategies were presented to improve the lake’s tourism. On the basis of the matrix of internal–external components in the SWOT model, an aggressive approach was determined to be the optimal strategic stance for West Lake. The results of the TOPSIS technique also revealed that internal strengths have a bigger impact than other elements; hence, aggressive strategies are emphasized for the growth of ecotourism in this region. Based on the results of the TOPSIS technique, the “optimal utilization of the lake’s natural, cultural, and historical potential and attractions in order to develop and attract tourists and generate jobs and revenues“ and “formulation of strategic plans to maximize potential and opportunities in order to attract tourists in all seasons of the year“ strategies were identified as the most important strategies for enhancing the West Lake tourism scenario. Therefore, it is hoped that the relevant authorities would contribute to the expansion and enhancement of the region’s economy through a focus on the vision and goals of the tourist sector and careful foresight in the implementation of these projects.

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Section: Discussionmentioning

confidence: 99%

Investigation of West Lake Ecotourism Capabilities Using SWOT and TOPSIS Decision-Making Methods

et al. 2023

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“…The analysis in this study uses a prospective analysis technique-MICMAC (Matrix of Cross Impact Multiplications Applied to a Classification). MICMAC analysis is an analysis of a variable system based on direct classification, where the relationship between variables is identified and assessed by experts or stakeholders through FGD (Wijaya et al, 2020).…”

Section: Methodsmentioning

confidence: 99%

Prospective Analysis of The Coffee Agrotourism Business

Wijaya

Yudha²,

Suasih³

2022

SOCA

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Sustainable tourism will be carried out well if the community participates. However, agro-tourism in Catur Village has not been able to develop and make a positive contribution to the community. The objectives of this study are to find out the problems faced in the framework and the role factors of agro-tourism development in Catur Village, Kintamani District, Bangli. This study used prospective analysis. The type of data used in this study is primary data obtained from informants, namely: agro-tourism businesses, farmers, government, community groups, tourism operators, through focus group discussions (FGD) and interviews. The key element matrix analysis was performed with MICMAC (Matrix of Cross Impact Analysis) analysis. The results showed that Catur Village have the potential for agro-tourism development, but there are still some problems, such as lack of community knowledge and skills related to agro-tourism, inadequate marketing techniques, lack of vision and strategy, and lack of optimal institutions. The factors that influence the development of agro-tourism are environment and culture, integration relations, facilities and infrastructure, institutions, and social society

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“…Technically, these aspects are also influenced by environmental elements such as physical, technological, social, cultural, economic, and political. In the perspective of tourism planning, it can be categorized into three levels, namely national, regional, and site levels (Wijaya et al, 2020). As the pull factors, destinations received support from all stakeholders to infuse competitiveness advantage in tourism.…”

Section: Figure 3 Transformative Business Modelmentioning

confidence: 99%

Transformative Tourism Breakthrough in Post Pandemic: An Enigma or Eclipse

Oktriono

2021

The Winners

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The development of tourism in Indonesia had entered a critical period, especially during the uncertain COVID-19 pandemic, which affected the tourism industry both economically and socio-culturally. Workers and stakeholders suffered as the multiplier effect of the COVID-19 outbreak. As preparation for dealing with these conditions, the tourism industry strove to adapt with a transformative business model for its sustainability. In this context, the research proposed a transformative business model for the tourism industry so that stakeholders had an adaptive and innovative frame of mind post-pandemic. The model pinpointed on personalization, closed loop, asset sharing, usage-based pricing, collaborative ecosystem, and agility as the key features. This qualitative research used case study that aimed to explore major aspects of an inspirational business model from various industries that have survived over the decades. The results describe applicable business patterns as a contribution to the tourism industry. It is suggested that tourism stakeholders focus more on developing innovative business strategies post-pandemic.

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SWOT and MICMAC analysis to determine the development strategy and sustainability of the Bongkasa Pertiwi Tourism Village, Bali Province, Indonesia

Cited by 14 publications

References 1 publication

Investigation of West Lake Ecotourism Capabilities Using SWOT and TOPSIS Decision-Making Methods

Investigation of West Lake Ecotourism Capabilities Using SWOT and TOPSIS Decision-Making Methods

Prospective Analysis of The Coffee Agrotourism Business

Transformative Tourism Breakthrough in Post Pandemic: An Enigma or Eclipse

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