Strategies for the Development of Internal Marketing Orientation in the Private High Education Institutions in Albania

Shima, Blendi; George, Babu

doi:10.5901/ajis.2014.v3n3p393

Cited by 7 publications

(6 citation statements)

References 1 publication

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“…Students with disabilities have a very low initial enrollment rate. In addition, they are more likely to drop out without graduating (Shima & George, 2014).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Assessment of Accessibility of Disabled Students in the Public University Infrastructure in Albania

Sulaj

Dhamo

Kambo

2021

JESR

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This study was carried in the academic year 2018-2019, aiming at assessing the situation of infrastructure and social care for disabled students in public universities in Albania. The goal of this survey was to contribute toward providing effective academic services and upgrading the infrastructure access for disabled students, to help them to get access and mobility in university settings. Twelve public universities were surveyed for the accommodation and the nature of specialized services to pursue successfully a higher education program for disabled students. Specialized teaching, supportive offices regarding academic accommodation, transportation, and social care, and other educational equipment are missing in most public universities. This survey revealed special needs and possible access to university settings. Achieving equitable inclusion and the implementation of higher education actions within HES in Albania remains a permanent challenge to create adequate learning and teaching spaces for special needs for disabled students. Received: 2 March 2021 / Accepted: 15 April 2021 / Published: 10 May 2021

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“…Students with disabilities have a very low initial enrollment rate. In addition, they are more likely to drop out without graduating (Shima & George, 2014).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Assessment of Accessibility of Disabled Students in the Public University Infrastructure in Albania

Sulaj

Dhamo

Kambo

2021

JESR

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“…When the focus is on external opportunities, institutional risk from partnerships is not always properly evaluated (Shima, George, 2014). New competencies need to be developed institutionally in order to take advantage of external opportunities and faculty embracing the change is crucial here.…”

Section: Resultsmentioning

confidence: 99%

Faculty Support for Internationalization: The Case Study of a United States Based Private University

George¹,

Almeyda²

2018

European Journal of Contemporary Education

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Universities around the world are internationalizing themselves at a higher pace than even seen before. Faculty support is recognized as critical for the success of the internationalization mission. However, faculty motivation and commitment are often taken for granted; administrators direct most of their attention to tackling partnership issues and managing the external environment. This paper unravels certain critical issues associated with faculty support for internationalization in a small private university located in a US jurisdiction area. Data show that absence of an institutional structure for effective organizational communication would result in imperfect information about internationalization being circulated. Also, incentives like sabbaticals and paid leaves will help improve faculty motivation and thereby garner their support.

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“…Study of Siddiqi and Sahaf (2007) identified organizational communication, training and development, and employee motivation as key dimensions of internal marketing that need to be stressed upon to improve organizational performance. Furthermore, the researchers added that internal communication activities are important elements of internal marketing in the university context, which must be aimed at achieving employee satisfaction (Schuller andChalupsk, 2011, Shima andGeorge, 2014). Safi, Saleh, Begum, and Khan (2015) explored internal marketing through it four main dimensions: rewards, communication, employee training, and performance evaluation and found that it has a directly and positively improve the academic service quality.…”

Section: Role Of Internal Marketing In Determiningmentioning

confidence: 99%

Role of Internal Marketing in Determining Academic Staff Job Satisfaction in Higher Education

Sarangal¹,

Nargotra²,

Singh³

2021

Gurukul Business Review

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Purpose-The purpose of the present study is to examine the influence of internal marketing (IM) dimensions (i.e. academic staff development, rewards, internal communication and empowerment) on academic job satisfaction (AJS) in higher education. Design/Methodology/Approach - A survey of 236 faculty members of Jammu division from the UT of J&K higher education institutions was done. To analyse the data SEM has been used. Findings - The results of the study indicated that all the four dimensions of internal marketing significantly influence academic job satisfaction. Empowerment plays the foremost critical part in determining AJS, there after internal communication, academic staff development and rewards. Practical Implications - By highlighting the influence of these four dimensions of IM on AJS, this study offers valuable experiences into the fundamental forms through which job satisfaction among the staff can be improved. The results of this study will demonstrate to be of incredible assistance to academicians and policymakers. They can give their energies and assets towards devising strategies pointed at maximizing faculty satisfaction level through the proper implementation of IM practices. Originality/Value -This study includes to the exceptionally little number of researches that have explored the individual influence of the above mentioned four dimensions of IM in determining AJS.

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Strategies for the Development of Internal Marketing Orientation in the Private High Education Institutions in Albania

Abstract: In the post-communist era, Albanian higher education system underwent a series of reforms, which included the privatization of higher education institutions.

Cited by 7 publications

References 1 publication

Assessment of Accessibility of Disabled Students in the Public University Infrastructure in Albania

Assessment of Accessibility of Disabled Students in the Public University Infrastructure in Albania

Faculty Support for Internationalization: The Case Study of a United States Based Private University

Role of Internal Marketing in Determining Academic Staff Job Satisfaction in Higher Education

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