Strategisches Innovationsmanagement

Schuh, Günther; Bender, Dennis

doi:10.1007/978-3-642-25050-7_2

Cited by 4 publications

(1 citation statement)

References 19 publications

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“…In addition to the business and competitive strategies, a number of regional and cross-divisional as well as crossfunctional strategies can be found [4]. In addition to these, there are new developments such as the sustainability strategy [76] as well as the classical cross-sectional strategies such as technology or innovation strategy, which are pursued by companies of all sizes ( [63], [66]).…”

Section: Imentioning

confidence: 99%

Determining the Fit of a Technology Strategy: An Application of the “Fit As Gestalt” Perspective

Schuh

Bachmann²,

Ryschka

2016

JARMCE

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Studies have shown that the success of different technology strategies varies with the conditions under which they are derived, e.g. internal or external boundary conditions. Thus, technology strategies fitted to the requirements of an enterprise are a key success factor. Until now, there is little research work done to determine the fit of a technology strategy. Therefore, in our research project, we developed a method to analyse and determine the fit of a technology strategy of an enterprise with its specific internal organizational and strategic context as well as with its external boundary conditions. Prior research on the nterrelationships between technology strategy and influencing factors is mainly focused on single parameters. This article brings an integrated view to the fit of a technology strategy by applying the »fit as gestalts« perspective as well as cybernetic reasoning to the research field of technology strategy.

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Section: Imentioning

confidence: 99%