Street Attire vs Nurses' Uniforms: A Brief Questionnaire

Sterling, F. E.; Dinning, W. David

doi:10.2466/pr0.1980.47.1.181

Cited by 4 publications

(7 citation statements)

References 1 publication

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“…Respondents were then asked to rank-order their preferred mode of dress, with 1 being their first choice and 3 being their last choice, from the following options: formal business, business casual, and casual. Although previous research has examined additional modes of dress, including "fashion" (Franz & Norton, 2001;Norton & Franz, 2004), uniforms (Adomaitis & Johnson, 2005;Bushman, 1988;Haise & Rucker, 2003;Sterling & Dinning, 1980), and "sexy" (Glick, Larsen, Johnson, & Branstiter, 2005), these dress modes were not used in this study.…”

Section: Methodsmentioning

confidence: 99%

The impact of workplace attire on employee self‐perceptions

Peluchette

Karl

2007

Human Resource Dev Quarterly

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Over the past two decades, there have been significant shifts in styles of workplace attire. Traditionally corporate attire was rather formal, consisting of suits for both men and women, but the Internet business boom in the 1990s inspired a move toward more casual wear or a dress-down style (Parnes, 2001). More recently, many organizations have shifted back to a more conservative or professional standard of dress, with some even resorting to uniforms or corporate attire with company logos and using "casual dress days"

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Section: Methodsmentioning

confidence: 99%

The impact of workplace attire on employee self‐perceptions

Peluchette

Karl

2007

Human Resource Dev Quarterly

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“…• a 12-item instrument designed to measure the views of nurses concerning their uniform (Sterling and Dinning, 1980),…”

Section: Measuring Marketing Constructsmentioning

confidence: 99%

“…The literature search also located one study that had operationalized the influence of uniform from the wearer's perspective (Sterling and Dinning, 1980). This study used a small sample (n = 62) and was designed as a preexperimental measure of nurses' bias prior to the main study (Sterling, 1980) which investigated the effect of nursing personal attire on psychiatric inpatients.…”

Section: Measuring Marketing Constructsmentioning

confidence: 99%

“…It was designed to measure the views of psychiatric nurses on the influence of nurse's uniform versus street attire. As a result, the Sterling and Dinning (1980) scale offered six qualifying either/or choices between wearing street clothes to wearing nurses' uniform. We felt that this was not within the confines of the stated domain, as the objective of our research was to understand the wearer's perception of their uniform, rather than whether they felt uniform or street clothes helped them to perform their duties better.…”

Section: Measuring Marketing Constructsmentioning

confidence: 99%

“…This factor was therefore entitled "customer influence." Interestingly, the five items were adaptations of five of the items from the Sterling and Dinning (1980) scale.…”

Section: Respondents' Profilementioning

confidence: 99%

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Dimensions of uniform perceptions among service providers

Daniel

1996

Journal of Services Marketing

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Service uniforms have often been studied from the customers’ perspective, as they contribute to service expectations and evaluations. Proposes that the influence of uniform should also be considered from the service provider’s perspective. Discusses the first stage in the development of a 17‐item scale to assess service providers’ perceptions of their uniform. Identifies four dimensions of these perceptions: service approach, the look, customer influence and company identification. The emergence of the dimensions entitled service attitude and the look draws attention to issues concerned with how uniform wearers feel about themselves, and highlights the importance of the aesthetic uniform needs of the wearer. Suggests that management should give due consideration to uniform requirements as perceived by the service provider, as this is likely to impact positively on service employees and thus service orientation.

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