Strength of visual percept generated by famous faces perceived without awareness: Effects of affective valence, response latency, and visual field

Stone, Anna; Valentine, Tim

doi:10.1016/j.concog.2005.01.009

Cited by 17 publications

(11 citation statements)

References 38 publications

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“…Favorable treatment result is positively related with left temporal–parietal h ( c i ) increase. The literature shows that the left hemisphere is more concerned with self body evaluation, and the right hemisphere is more concerned with the perception of other people's bodies 11–15 . Thus, it seems that regression brain mappings support the poll data about patients having a good perception of their appearance and their positive evaluation of aesthetic treatment results.…”

Section: Discussionmentioning

confidence: 74%

Studying the satisfaction of patients on the outcome of an aesthetic dermatological filler treatment

Arruda

Rocha

2008

J of Cosmetic Dermatology

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Section: Discussionmentioning

confidence: 74%

Studying the satisfaction of patients on the outcome of an aesthetic dermatological filler treatment

Arruda

Rocha

2008

J of Cosmetic Dermatology

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“…However, the type of subordinate information that can be extracted from faces without awareness is not clear. For example, there is no strong evidence for individual face identification without awareness (Moradi et al, 2005; Stone & Valentine 2005-a). However, there is evidence that affect associated with faces might be, indeed, perceived even when the face is not consciously perceived.…”

Section: Introductionmentioning

confidence: 99%

Conscious awareness is necessary for processing race and gender information from faces

Amihai

Deouell

Bentin

2011

Consciousness and Cognition

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Previous studies suggested that emotions can be correctly interpreted from face expressions in the absence of conscious awareness of the face. Our goal was to explore whether sub-ordinate information about a face's gender and race could also become available without awareness of the face. Participants classified the race or the gender of unfamiliar faces that were ambiguous with regard to these dimensions. The ambiguous faces were preceded by face images that unequivocally represented gender and race, rendered consciously invisible by simultaneous continuous-flash-suppression. The classification of ambiguous faces was biased away from the category of the adaptor only when the it was consciously visible. The duration of subjective visibility correlated with the aftereffect strength. Moreover, face identity was consequential only if consciously perceived. These results suggest that while conscious awareness is not needed for basic level categorization, it is needed for subordinate categorization. Emotional information might be unique in this respect.

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“…When faces of celebrities are shown in a visual masking paradigm, subjects produce a stronger visual percept (compared to non-celebrities) when they indicate a positive emotional affiliation to the model (Stone and Valentine, 2005). This affiliative response also engenders activity in the cortical regions mediating emotions suggesting that there is an affective component in the social processing of celebrities (Kaplan et al, 2007).…”

Section: Discussionmentioning

confidence: 99%

Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study

Gakhal

Senior

2008

J of Consumer Behaviour

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The use of famous and/or attractive models in brand marketing is ubiquitous yet little work, if any, has been carried out examining differences in their efficiency in driving subsequent consumer behaviour. Such brand platforms have an emotional selling proposition (ESP) that refers to the unique personality and image attributes that a particular endorsement generates. However, celebrity endorsers are also more than likely to be considered attractive and thus differences in the ESP (if any) would be very small. Such differences in an emotional response could be measured by a participant's electrodermal activity (EDA). This is a psychophysiological response, measurement of which is sensitive enough to detect differences engendered by a particular brand platform's ESP. In the present study, EDA measurements were recorded from participants who were shown advertisements containing a target product within four different types of endorsement platforms depicting models who were either famous/non-famous or attractive/average looking. The results showed that average looking celebrity endorsers produced a greater EDA response than any of the other conditions including the attractive looking celebrity endorsers. Furthermore, this effect was only revealed from recordings taken from the left hand side of the participants. Given that the right side of the brain would orchestrate any EDA responses recorded from the subjects' left side, the current results suggest a dedicated neural response for celebrity endorsed brand platforms. Future work examining the relationship between the specific EDA signature and consumer preferences is discussed.

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Strength of visual percept generated by famous faces perceived without awareness: Effects of affective valence, response latency, and visual field

Cited by 17 publications

References 38 publications

Studying the satisfaction of patients on the outcome of an aesthetic dermatological filler treatment

Studying the satisfaction of patients on the outcome of an aesthetic dermatological filler treatment

Conscious awareness is necessary for processing race and gender information from faces

Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study

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