Strengthening Resource Mobilization Chains: Developing the Social Media Competencies of Community and Voluntary Organizations in New Zealand

Zorn, Theodore E.; Grant, Suzanne; Henderson, Alison

doi:10.1007/s11266-012-9265-1

Cited by 36 publications

(30 citation statements)

References 23 publications

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“…However, other forms of research support the idea that social media are excellent tools for enhancing dialogic communication in non-profit contexts, which means that there is a growing concern in identifying motivations for using social media by these types of organizations (Auger, 2013). Recent studies have examined factors such as network activity (Bortree and Seltzer, 2009), social media experience (Zorn et al, 2013), organization age and size (Nah and Saxton, 2013), and internationalization level (Galvez-Rodrıguez et al, 2012).…”

mentioning

confidence: 99%

“…The authors found that NPOs that focus on obtaining revenues from market-based program-delivery rather than grants or donations tend to rely more on social media to facilitate communications with their customers or users. Furthermore, fundraising was negatively related to how frequently the organizations actually used social media in terms of both message volume and engaging in dialogue (see also Zorn et al, 2013). Obar et al (2012) found that NPOs tend to use social media on a daily basis to facilitate civic engagement and involve stakeholders in collective actions.…”

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confidence: 99%

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Facebook as a tool for supporting dialogic accounting? Evidence from large philanthropic foundations in the United States

Bellucci

Manetti

2017

AAAJ

155

193

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Purpose The purpose of this paper is to explore the utilization of the social network, Facebook, as an instrument of stakeholder engagement and dialogic accounting in American charitable foundations, specifically non-profit organizations that are dedicated to philanthropy. Design/methodology/approach The research motivation involves whether online interaction through Facebook could represent a channel of dialogic accounting that engages organizational stakeholders. This paper aims to understand if this dialogue is geared to generate a consensus necessary to deliberate over decisions that are shared between all stakeholders, or if a divergent and agonistic perspective, which highlights struggles and differences between actors, prevails. The present study employs a form of content analysis that takes into account the Facebook pages of the 100 largest American philanthropic foundations. Findings The primary goal of the analysis is to examine the discrepancies in terms of how (and how much) large organizations are using Facebook. The study wants to provide more details on which kind of information large organizations are willing to disclose and collect on Facebook, and to evaluate the level and type of interaction between foundations and users. Research limitations/implications Further research could build on the present study by providing in-depth case studies and extending the analysis to other social media and other types of organizations. Originality/value Social media represent a powerful mechanism to engage stakeholders in a polylogic conversation. However, the scholarly literature confirms that further studies are necessary to understand how companies and organization can exploit this potential.

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mentioning

confidence: 99%

mentioning

confidence: 99%

Facebook as a tool for supporting dialogic accounting? Evidence from large philanthropic foundations in the United States

Bellucci

Manetti

2017

AAAJ

155

193

View full text Add to dashboard Cite

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“…Technology showed potential in reconfiguring relations with partners and sharing knowledge with others organizations, providing "networking formation." In the investigated cases, ICT has an important role to promote associations and to exchange experiences and projects reinforcing the ideas presented by Zort et al (2013).…”

Section: Affordances Of Technology In Brazilian Nonprofit Organizationsmentioning

confidence: 82%

“…Besides these factors, Eimhjellen et al (2014) highlight that the difficulty in controlling organizational boundaries are seen as a possible reason of why the social media of nonprofit organizations are not as present as their websites. Zort et al (2013) appoint the lack of usefulness perception of the artifacts as barriers to effective technology in nonprofit organizations.…”

Section: Value Of Technology Affordancesmentioning

confidence: 99%

The value of technology affordances to improve the management of nonprofit organizations

Bobsin

Petrini

Pozzebon

2019

RAUSP

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Purpose This paper aims to investigate the benefits generated by the use of new technologies by nonprofit organizations, with focus on how these artefacts can improve their ability to achieve their social mission. Design/methodology/approach To understand the potential use of technology by a nonprofit organization, the concept of affordance was applied. The authors propose a processual model of affordances’ interdependences that enrich the extant literature. Six nonprofit organizations in two Brazilian regions were deeply investigated using a multiple case study method. Findings The authors identified new sub-categories of technology affordances, which are not just related to nonprofit but that could be also applied to other types, including for-profit. Sub-categories of affordances seem to play different roles in the actualization process. The authors are not proposing determinist connections among sub-categories, but they argue that they sustain some sub-categories precede or create the condition for others to emerge. Originality/value Nonprofit organizations lack theoretical and empirical investigations on management in general and on technology management in particular. In its turn, the technology field does not pay much attention, both in terms of research and practice, to the specificities of the third sector where the nonprofit organizations operate. This process model of potential uses of new technologies that might favor nonprofit organizations contributes to the cross-fertilization between two distinct fields: third sector and technology management.

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“…Briones et al (2011), for example, highlight new opportunities for non-profi ts to build relationships with journalists and the public as well as challenges connected with ensuring the necessary human resources to work with new media and to negotiate the diverse levels of knowledge, skill, and attitudes of their audiences toward social media. Th e unrelentlessly expanding, cacophonic environment of new media (Guo & Saxton, 2014) places considerable additional strain on humanitarian organizations, which need to allocate valuable resources to deal with the massive intake and production of information (Zorn, Grant, & Henderson, 2013). While, on one hand, new media (like any other media) entail costs and impose their own structural limitations on humanitarian communication, on the other hand they tend to be extraordinarily good at provoking diverse reactions and "polymedia" events across diff erent media platforms (Madianou, 2013).…”

Section: Networked Humanitarian Communicationmentioning

confidence: 99%

Feed the dogs: The case of humanitarian communication in social media

Knudsen

Bajde

2016

MedieKultur

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Strengthening Resource Mobilization Chains: Developing the Social Media Competencies of Community and Voluntary Organizations in New Zealand

Cited by 36 publications

References 23 publications

Facebook as a tool for supporting dialogic accounting? Evidence from large philanthropic foundations in the United States

Facebook as a tool for supporting dialogic accounting? Evidence from large philanthropic foundations in the United States

The value of technology affordances to improve the management of nonprofit organizations

Feed the dogs: The case of humanitarian communication in social media

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