“…Various studies using a variety of techniques such as rheological approaches, [7][8][9][10][11][12] birefringence, 8 NMR, 4,5,8,13,14 heat capacity, 15 acidity, 13 neutron reflectivity, 6 surface tension, 16 and SANS measurements 4,17,18 have been performed on the influence of organic counterions on cationic surfactants. It has been demonstrated that aromatic counterions are more effective at lower concentrations than salts or electrolytes in inducing the micellar growth, 6,13,19 which can be attributed to interactions with the aromatic π-electron system.…”