Structured Abstract: Instagram Influencers and the Illusion of a Perfect Body—An Analysis Based on Bourdieu’s Theoretical Contribution

Ferreira, Daniela Abrantes

doi:10.1007/978-3-319-45596-9_211

Cited by 9 publications

(7 citation statements)

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“…However, surprisingly, firm-generated content, social media ads and purchase features in social media applications followed later, in approximately 2015 (Bacile et al , 2017; Guo et al , 2017; Dyrby et al , 2014). Specifically, firms exploit social media for marketing purposes by using it as an influential tool; they may pay customers to promote products from user to user or sponsor blog posts of celebrities (Gomez et al , 2018; Ferreira, 2017; Segev et al , 2015; Geng et al , 2020). This interactivity and information sharing were positively associated with customer satisfaction (Shao et al , 2020).…”

Section: The Influence Of It Within the Marketing Disciplinementioning

confidence: 99%

Information technology and marketing: an important partnership for decades

Graesch¹,

Hensel-Börner²,

Henseler³

2020

IMDS

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PurposeThe enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of these enabling technologies on marketing tools in the past and present and to demonstrate their potential future. Furthermore, it provides guidance about the digital transformation occurring in marketing and the need to align of marketing and IT.Design/methodology/approachThis study demonstrates the impact of enabling technologies on the subsequent marketing tools developed through a content analysis of information systems and marketing conference proceedings. It offers a fresh look at marketing's digital transformation over the last 40 years. Moreover, it initially applies the findings to a general digital transformation model from another field to verify its presence in marketing.FindingsThis paper identifies four eras within the digital marketing evolution and reveals insights into a potential fifth era. This chronological structure verifies the impact of IT on marketing tools and accordingly the digital transformation within marketing. IT has made digital marketing tools possible in all four digital transformation levers: automation, customer interaction, connectivity and data.Practical implicationsThe sequencing of enabling technologies and subsequent marketing tools demonstrates the need to align marketing and IT to design new marketing tools that can be applied to customer interactions and be used to foster marketing control.Originality/valueThis study is the first to apply the digital transformation levers, namely, automation, customer interaction, connectivity and data, to the marketing discipline and contribute new insights by demonstrating the chronological development of digital transformation in marketing.

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Section: The Influence Of It Within the Marketing Disciplinementioning

confidence: 99%

Information technology and marketing: an important partnership for decades

Graesch¹,

Hensel-Börner²,

Henseler³

2020

IMDS

View full text Add to dashboard Cite

show abstract

“…Therefore, video footage might be used a complement (e.g., see Pereira et al 2019, for suggestions). Such material may capture the entirety of the body of an individual, which is important in the age of social media (e.g., Khamis et al 2016;Ferreira 2017).…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…The contemporary celebrity pop culture, especially the 'vulgar' and sexualized material not seldom found in pop music videos, TV shows, films, and currently more often at Instagram, may be related to the 'low brow' culture and tastes of the masses. No intellectual capacity is needed to appreciate, for example, sexy and 'attractive ' Instagram photos (c.f., Bourdieu 2013;Ferreira 2017;Toffoletti and Thorpe 2018). Whereas Bourdieu (2013) and others (e.g., Lie 2014) are critical against such social and cultural demarcations, it is obvious that economic capital (see Bourdieu 2013) affects the celebrity economy.…”

Section: Celebrity Achievement Model (Cam)mentioning

confidence: 99%

CAM: an achievement model of celebrity

Boman

2022

SN Soc Sci

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This article does partly extend Duckworth’s achievement model and the significance of beauty, which appears to be linked to celebrity achievement. It presents a revised version of the grit model with an added attractiveness feature, labelled CAM (Celebrity Achievement Model), which may be useful when measuring, predicting, or explaining celebrity achievement, including both ‘macro-celebrities’ and ‘micro-celebrities’. Then, the results of a survey study on celebrity attractiveness (N = 183 respondents on 10 celebrities) and another similar study (N = 121 respondents on 55 celebrities) are highlighted. The findings suggest that beauty is moderately linked to higher achievement among celebrities and that rather different celebrities have higher-than-average levels of attractiveness. Celebrity net worth and Instagram following are highly intercorrelated.

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“…Por su relevancia social, nos hemos centrado en los ámbitos donde más se proyectan, así como en aquellos en los que la presentación personal es un elemento central de su actividad profesional. A partir de la revisión de los campos de investigación social más recurrentes y la consulta de webs especializadas, hemos optado por una muestra de influencers relacionados con los ámbitos de la belleza y la moda (Martínez Sanz y González Fernández, 2018;Pérez Curiel y Luque Ortiz, 2018;Segarra Saavedra e Hidalgo Marí, 2018); el lifestyle y los viajes (Herrero Ruiz, 2022); el fitness y la actividad deportiva (Ferreira, 2017); la empresa y los negocios; las actividades artísticas; y la gastronomía (Herrero Ruiz y Navarro-Beltrá, 2021).…”

Section: Diseño Metodológicounclassified

Cuando lo que está en juego es la venta de uno mismo: el caso del influencer emprendedor

Borges Gómez,

Serrano Pascual

2023

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La irrupción y extensión de las redes sociales digitales ha intensificado la expansión y colonización del referencial emprendedor, tal y como revela la creciente popularidad de la ambigua figura de los influencers. Este trabajo aborda el análisis de las narrativas y evidencias de dichos influencers emprendedores acerca de los criterios y normas que gobiernan la psicoempresarización y marketing del yo, y que fundamentan el compromiso y adhesión subjetiva con su trabajo. Se muestra la contribución de este dispositivo a la despolitización del trabajo, la promoción de una actitud de consentimiento activo y a la eufemización de la precariedad. Identificamos también algunas prácticas de resistencia, que pueden ser, sin embargo, también permeadas, por estas tecnologías del yo.

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Structured Abstract: Instagram Influencers and the Illusion of a Perfect Body—An Analysis Based on Bourdieu’s Theoretical Contribution

Cited by 9 publications

References 0 publications

Information technology and marketing: an important partnership for decades

Information technology and marketing: an important partnership for decades

CAM: an achievement model of celebrity

Cuando lo que está en juego es la venta de uno mismo: el caso del influencer emprendedor

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