Struktur, Perilaku dan Kinerja Pemasaran Ikan Cakalang di Kabupaten Halmahera Selatan

Abstract

Skipjack tuna is the result of the main capture fisheries in the South Halmahera district which experienced significant growth of 4,2 percent during the 2016-2018 period, but increased production experienced constraints in the marketing system and caused income uncertainty for fishermen and traders. The purpose of this study was to determine the marketing system of skipjack tuna in the South Halmahera Regency using a structural, behavioural, and performance (SCP) approach. The sampling method uses snowball sampling which started with 68 fishermen. The results showed that the market structure formed was an oligopsonistic market structure and there was a barrier to market entry of 14 percent. Meanwhile, market behaviour shows that fishermen only act as price takers. Based on the marketing margin analysis, there are 10 (ten) skipjack fish marketing channels. Judging from the value of large skipjack fish, marketing channel 7 has the highest margin value of 70,4 percent and the lowest is channel 8 of 53,9 percent. Meanwhile, the marketing channel of small fish the highest margin value is marketing channel 9 of 73,9 and the lowest is channel 9 of 65,1 percent. While the value of farmer share, channel 1 has the highest value of 70 percent and the lowest is channel 7 of 36 percent. Overall, skipjack tuna marketing channels have not been efficient.

Analisis Pemasaran dalam Rangka Peningkatan Efisiensi Pasar Ikan Tangkap

“…Adapun nilai fishemen share yang paling tinggi berada di saluran III yaitu 65,52 persen (Tabel 2).. Berdasarkan hal tersebut, analisis fishermen share yang relative paling efisien yaitu saluran III. Nilaifishermen share yang besar menunjukkan jika saluran tersebut digunakan oleh nelayan maka nelayan akan memperoleh tingkat penerimaan besar pula jika dibandingkan dengan saluran lain (Yamin et al, 2021 (Husen, 2022). Berdasarkan Tabel 3 nilai rasio keuntungan-biaya terbesar yaitu salutan pemasaran IV.…”

Marketing Analysis of Betta Fish (Betta sp.) Cultivation in Semarang City

“…It can be seen that retailer respondents have carried out the marketing function in their marketing activities, namely buying, and selling. The marketing functions carried out by retailers are buying and selling, physical functions (transportation and storage), and facility functions (capital and market information) [15].…”

Struktur, Perilaku dan Kinerja Pasar Tandan Buah Segar (TBS) Kelapa Sawit

“…Margin dalam proses pemasaran dianalisis untuk mengetahui besarnya biaya pemasaran setiap aktivitas dari pemasaran yang dilakukan serta keuntungan pedagang perantara. Analisis margin pemasaran memiliki tujuan agar dapat mengetahui perbedaan besar harga atau nilai yang diterima oleh petani atau produsen (Pf) dengan harga yang diberikan pedagang atau konsumen (Pr) (Yamin et al 2021). Adapun rumus yang digunakan untuk mengitung margin pemasaran menurut Nasution (2021) Keterangan: FS = persentase nilai/harga yang diterima petani (%) Pr = harga ditingkat lembaga pemasaran (Rp/kg) Pf = harga ditingkat petani (Rp/kg)…”