Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University

Gulid, Nak

doi:10.19030/ajbe.v4i8.5302

Cited by 7 publications

(5 citation statements)

References 19 publications

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“…The marketing mix is a set of marketing tools that companies use to pursue their marketing objectives. According to Gulid (2013) the traditional marketing mix is defined by the four Ps (product, price, place, promotion). In the service marketing mix, there are three additional P's (people, processes, and physical evidence).…”

Section: Service Marketingmentioning

confidence: 99%

The mediating role of electronic word-of-mouth on the relationship between tourism product quality, service quality and tourist revisit intention: A case study

Sagantoro

Widayanto

Wijayanto

2023

Int J Advan Social Econ

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The development of the tourism industry in a number of areas is increasing, especially in the city of Semarang. Kreo Cave Tourism Object in Semarang City is a natural tourism object that has tourism potential with the beauty of its natural scenery, Kreo Cave is located in the middle of the Jatibarang reservoir, as well as wild monkeys that thrive which are icons in the Kreo Cave tourism objects in Semarang City. This research is motivated by the decline in the number of visitors to the Kreo Cave tourist attraction in recent years. The purpose of this study was to explain the influence of the quality of tourism products and service quality on the revisit intention through electronic word-of-mouth. The type of research used is explanatory research. Data collection technique used a questionnaire, with the sampling technique using purposive sampling. The number of samples was 100 respondents who have visited the Kreo Cave tourism object, Semarang City. Quantitative analysis technique used Partial Last Square (PLS) which is estimated using the WarpPLS 7.0 program. The research found that Electronic Word-of-mouth significantly mediates the effect of Quality of Tourism Products and Quality of Services on Revisit Intention.

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Section: Service Marketingmentioning

confidence: 99%

The mediating role of electronic word-of-mouth on the relationship between tourism product quality, service quality and tourist revisit intention: A case study

Sagantoro

Widayanto

Wijayanto

2023

Int J Advan Social Econ

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“…a look through literature shows finding an answer is not that easy. It turns out that student loyalty has a broad spread, e. g. in relation to curriculum [29], educational programs [30], educational institution [31,32,33,34], HEI brand [11,18]. This provides a platform for thinking about a loyalty continuum.…”

Section: Student Brand Loyaltymentioning

confidence: 99%

Student brand loyalty to public higher education institution

Dimitrova

Ilieva

2021

Мiждисциплiнарнi дослiдження складних систем

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The purpose of this study is to investigate and reveal the relationships between student brand loyalty (SBL) and the four composite variables: brand associations (BA), brand information dissemination and sufficiency (BIDS), perceived quality (PQ), student brand engagement (SBE). The paper also explores possible relations between SBE and the constructs BA, BIDS, PQ. An empirical study was conducted among 250 students of 3 faculties in a public university in Bulgaria. The analysis included the maximum likelihood-ratio chi-square test (G-test), correspondence and multiple correspondence analysis. The results demonstrate a significance of all dependences among variables of the research model except between SBE and BA, PQ. Additionally, there has been little work on SBL relationships to select variables. This study contributes to filling this gap in the research. The suggested research frame provides a useful toolkit in aid of higher education policymakers for diagnosing and upgrading the SBL.

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“…Many factors that influence student loyalty have been examined such as student satisfaction and university reputation/image Abdullah andHusain, 2000 andKheiry et ak, 2012), trust and students' perceived value, university image and satisfaction; Satisfaction (Gulid, 2011). The influence of servicescape university on student loyalty is not intensively discussed in literature while many universities decide their strength on specific atmosphere of their campus such as of ethnic and religious nuance).…”

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confidence: 99%

Antecedents of Student Loyalty Within Universities in North Sumatra Province, Indonesia

Mulyono¹

2020

JAFEB

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The purpose of this study was to analyze the antecedents of student loyalty which included Servicescape University, relationship quality, university image, and student satisfaction. The research was conducted in three universities with Islamic atmosphere under Al Washliyah Foundation in Medan, North Sumatra Province, Indonesia. Data analysis in this study includes descriptive analysis and Structural Equation Modeling (SEM). The results showed that: (1) Servicescape university influences university image, student satisfaction, but does not influence student loyalty; (2) Servicescape university through university image influences student loyalty, (3) Servicescape university through student satisfaction influences student loyalty, (4) Relationship quality influences university image, satisfaction Students, but does not influence student loyalty, (5) Relationship quality through university image influences student loyalty, (6) Relationship quality through student satisfaction influences student loyalty, (7) University image influences student loyalty, and (8). Student satisfaction influences student royalty. The findings of this study suggest that the antecedent of student loyalty in universities with Islamic atmosphere which was examined in this research includes four factors: Servicescape university, quality relationship, university image, and students' satisfaction.

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Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University

Cited by 7 publications

References 19 publications

The mediating role of electronic word-of-mouth on the relationship between tourism product quality, service quality and tourist revisit intention: A case study

The mediating role of electronic word-of-mouth on the relationship between tourism product quality, service quality and tourist revisit intention: A case study

Student brand loyalty to public higher education institution

Antecedents of Student Loyalty Within Universities in North Sumatra Province, Indonesia

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