“…The use of importance ratings is well established psychometrically (Griffin & Hauser, 1993;Mowder & Shamah, 2011;Nunnally, 1978), and importance ratings have been applied in a wide variety of domains such as marketing research (Griffin & Hauser, 1993;Sharma & Negi, 2014), human resources management (Frone & Yardley, 1996;Miller & Carducci, 2015), service management (Rao & Kelkar, 1997); higher education (Roszkowski, 2003); human development (Demaray, Malecki, Rueger, Brown, & Summers, 2009), healthcare (Giovannelli, Cash, Henson, & Engle, 2008), and public policy (Beams, Belski, & Briggs, 2008).…”