The intersection of eco-literacy and social media is an intriguing subject of scholarly investigation, wherein acknowledging their mutual reliance is appropriately recognised. This study aimed to analyse the publication trends in Scopus and the Web of Science (WoS) concerning eco-literacy and social media research. The current study employed ScientoPy and VOSviewer software to analyse the evolution and publication trends, encompassing document types, source titles, highly cited papers, research themes, and institutions. This study utilises a combined dataset of 143 entries from the Scopus and WoS databases, with duplicate entries removed. The present study observed that the cumulative quantity of publications in both databases reached its highest point in 2021. The scholarly publication known as "Sustainability" is recognised for its extensive coverage of the topics of eco-literacy and social media. The term "environmental awareness" has the highest frequency, mentioned in 32 documents. In addition, the overlay visualisation demonstrates the prominence of keywords such as "sentiment analysis, " "Twitter, " "social networking sites, " and "environment awareness" in the year 2020. This study provides a comprehensive global outlook on the current prominent topics within eco-literacy and social media, catering to the interests of potential readers and researchers. Furthermore, this bibliometric technique provides a variety of analyses that can assist in the organisation of data to develop theories and methodologies on eco-literacy and research on social media. Moreover, the present examination of datasets plays a pivotal role in elucidating concepts and facilitating the execution of rigorous research in eco-literacy and social media in future.