Studi Tentang Faktor Dominan Dalam Pemilihan Perguruan Tinggi Swasta

Abstract

Study on Dominant Factors in the Selection of Private Universities This research began with the phenomenon of the closure of universities by the Ministry of Research, Technology and Higher Education in 2019, the cause of which was the lack of students. This is in contrast to the abundance and surplus of high school and vocational high school graduates. Based on research in several countries regarding the dominant factors that cause prospective students to choose certain private universities, this study also does the same thing in Indonesia, namely regarding the important factors that are the reasons students choose a college. The data collection tool uses a questionnaire derived from the marketing mix model. Respondents are active students in several universities in Greater Bandung. Data processing with factor analysis using SPSS 22 Software. The results of this study concluded that the dominant factors that are considered by prospective students to choose private universities, they are: (1) Marketing factors; (2) Learning place factors (classrooms, etc.); (3) Study program factors attractive and graduated on time; (4) Campus location factors; (5) Tuition fee factors; and ( 6) Lecturer ability factor. The results of this study can be used as a reference by prospective students in choosing a private university and for private universities it can be used as a reference in order to recruit new students.

Analisis Perencanaan Manajemen Risiko Bisnis di Human Resource and General Affairs pada Perguruan Tinggi

“…Tingkat pertumbuhan Perguruan Tinggi yang cepat menyebabkan tingginya persaingan antara Perguruan Tinggi satu dengan yang lainnya [13]. Manajemen risiko sangat perlu dilakukan di Perguruan Tinggi karna dapat secara efektif membantu Perguruan Tinggi dalam mencapai tujuan yang sudah ditetapkan.…”

Perbaikan Cacat Body Puckering pada Produk Jaket Menggunakan Eksperimen Taguchi di PT. ABC

“…Menurut Kotler dalam [1] kepuasan konsumen merupakan tingkat perasaan seseorang setelah membandingkan kinerja atau hasil yang dia rasakan dibandingkan dengan harapannya. Kepuasan pelanggan merupakan aspek vital untuk bertahan dalam memenangkan persaingan [2,3]. Untuk mencapai kepuasan pelanggan, perusahaan harus memberikan nilai yang diharapkan oleh pelanggan [4].…”