Résumé. 2014 Abstract. 2014 In this qualitative paper, we recall the main features of the model that we recently proposed to describe the structural behaviour of the smectic A mesophases obtained with dissymmetric and highly polar smectogens. This model involves the mixture of single molecules and of pairs of head-to-head associated molecules. We also present the way to calculate the geometrical parameters characteristic of the smectic ordering, such as the degree of head-to-head association of the molecules, and the molecular area of the rigid cores and of the aliphatic chains. We next consider the effect of the three main factors that, in our opinion, play a prominent part in the smectic ordering : the amphiphilic character, the conformational disorder of the aliphatic chains, and the electrostatic interactions of the permanent dipoles located within the rigid cores or at their free end. Furthermore, we discuss the way these factors act upon the occurrence, the stability and the thermal evolution of the smectic A order. We then try to understand some of the typical behaviours of the partially bilayered, the single and double-layered smectic mesophases ; of the two-dimensional smectic A mesophase ; and of the reentrant phenomenon.