Studies on Target Market of GAP Certified Raw-Ginseng

Kim, Gwan-Hou; Lee, Ka-Soon; Yi, Doo-Hee; Hong, Seungjee

doi:10.11002/kjfp.2011.18.5.684

Cited by 2 publications

(2 citation statements)

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“…With respect to the studies on the overseas ginseng markets, Park(2006) performed studies on the segmented ginseng markets in Japan and America with seven selective attributes of ginseng products such as the place of origin and price, with ten variables such as the product purchasing frequency, age, and income. Kim, Lee, Yi, & Hong(2011) classified the consumer groups using price, safety authentication, and size. Field (1999) Segmented the domestic and foreign groups in college and compared their travel behaviors according to each group Song & Lee (2009) Evaluated the preferences by conjoint analysis with the attributes of brand, price level, distribution channel; and segmented the three consumer groups with cluster analysis targeting the consumers of eco-friendly agricultural products Lee (2009) Derived nine consumer groups of rice consumers based on the property index and preferences to rice, demographic characteristics, and purchase behaviors by using the SOM model Segmentation of Ginseng Market Sung et al (1989a) ;(1989b) ;(1989c) Divided housewives, college students, and special agents in ginseng into groups and surveyed the preference to ginseng products according to the groups Im, Ko, Jeong, & Kim (2005) Segmented the consumption patterns of domestic consumers for ginseng products in utilization of the tree analysis and suggested marketing strategies according to the segmented markets.…”

Section: Literature Review On Ginseng Market Segmentationmentioning

confidence: 99%

“…Park (2006) Analyzed production·import and export trends of Japanese and American ginseng and consumption patterns according to the segmented consumers Kim, Lee, Yi, & Hong (2011) Derived effectiveness based on the conjoint analysis for GAP ginseng consumers and formed three groups according to the preference scores of price, safety authentication, and size Data : Summary of the key points based on the literature review…”

Section: Literature Review On Ginseng Market Segmentationmentioning

confidence: 99%

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Comparison of Ginseng Product Consumers Based on Processed Type of Ginseng

Lee¹,

Yu²,

Moon³

2015

Agribusiness and Information Management

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This study aims to analyze the differences of ginseng product consumers and segment Korean fresh ginseng and red ginseng root markets based on attributes for the purchase. As a result of analyzing survey data, the red ginseng root consumers had different aspects from fresh ginseng consumers. According to the result of cluster analysis, the fresh ginseng consumers were subdivided into three segments (safety-oriented consumption cluster, label centered consumption cluster, and high involvement consumption cluster), while the red ginseng root consumers were subdivided into four segments (convenience-oriented consumption cluster, high involvement consumption cluster, raw material's safety-oriented cluster, and raw material's information importance cluster). ANOVA and Crosstab were conducted to investigate characteristics of each cluster.

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Section: Literature Review On Ginseng Market Segmentationmentioning

confidence: 99%

Section: Literature Review On Ginseng Market Segmentationmentioning

confidence: 99%

Comparison of Ginseng Product Consumers Based on Processed Type of Ginseng

Lee¹,

Yu²,

Moon³

2015

Agribusiness and Information Management

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Microbiological Hazard Analysis of Ginseng Farms at the Cultivation Stage to Develop a Good Agricultural Practices (GAP) Model

Shim¹,

Kim²,

Chung³

2013

Journal of Food Hygiene and Safety

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This study validated microbiological hazards of ginseng farms at the cultivation stage and suggested recommendations to develop a good agricultural practices (GAP) model. A total of 96 samples were collected from cultivation environments (soil, irrigation water, and atmosphere), plants (ginseng and its leaf), personnel hygiene (glove, cloth, and hand) of 3 ginseng farms (A, B, and C) and were tested to analyze sanitary indicator bacteria (aerobic plate count, coliforms and Escherichia coli), major foodborne pathogens (E. coli O157:H7, Listeria monocytogenes, Salmonella spp., Staphylococcus aureus, and Bacillus cereus), and fungi. Total bacteria, coliform, and fungi in the 3 ginseng farms were detected at the level of 1.3~6.0, 0.1~5.0, and 0.4~4.9 v/g (or mL, hand, and 100 cm 2), respectively. Only irrigation water collected from one ginseng farm was confirmed to be E. coli positive. In case of pathogenic bacteria, B. cereus was detected at levels of 0.1~5.0 log CFU/g (or mL, hand, and 100 cm 2) in all samples, but other pathogen bacterias were not detected in any samples from all farms. Although E. coli were detected in irrigation water, the level of microbial for the three farms was lower than the regulation limit. According to the results, the ginsengs produced from the 3 farms were comparatively safe with respect to microbiological hazard. However, cross-contamination of bacteria from environments and workers to ginseng has been considered as potential risks. Therefore, to minimize microbial contamination in ginseng, GAP model should be applied for ensuring the safety of ginsengs.

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Studies on Target Market of GAP Certified Raw-Ginseng

Cited by 2 publications

References 1 publication

Comparison of Ginseng Product Consumers Based on Processed Type of Ginseng

Comparison of Ginseng Product Consumers Based on Processed Type of Ginseng

Microbiological Hazard Analysis of Ginseng Farms at the Cultivation Stage to Develop a Good Agricultural Practices (GAP) Model

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