Study about the Determinant Factors of Consumers about Environment-friendly vegetables : Focusing on Carrot and Oriental Melon

Kim, Soung-Hun; Ryu, In-Hwan; Lee, Ki-Young; Lee, Jae-Woong

doi:10.11625/kjoa.2016.24.2.149

Korean J. org. Agric.

2016

DOI: 10.11625/kjoa.2016.24.2.149

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Study about the Determinant Factors of Consumers about Environment-friendly vegetables : Focusing on Carrot and Oriental Melon

Soung-Hun Kim¹,

In-Hwan Ryu²,

Ki-Young Lee³

et al.

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A study on the purchase behavior of Chinese consumers about environment-friendly agricultural products

Kim¹,

Ryu²,

Lee³

2016

Korean Journal of Agricultural Science

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In Korea, the market size for environment-friendly agricultural products has reached a plateau, even though many Korean consumers still show a high level of preference for environmentfriendly agricultural products. In order to solve this problem, some Korean farmers and marketers are starting to try to export their products to many countries, including China. China, in particular, is becoming one of the fastest rising market for Korean environment-friendly agricultural products, after the signing of the Free Trade Agreement with China. However, little research has been done or reported about the purchase behaviors of Chinese consumers. The purpose of this paper is to analyze the environment-friendly agricultural product purchase behavior (especially, mandarin orange and muskmelon) of consumers in the Chinese market and to present some useful implications for Korean farmers and marketers. Through survey in China (especially, Beijing and Shanghai) and frequency analysis, this study made the following findings: first, Chinese consumers show a very strong concern for environment-friendly agricultural products. Second, many Chinese consumers usually buy environment-friendly agricultural products more than two times per month. Third, Chinese consumers give more value to freshness and food-safety than taste when they make decisions on buying environment-friendly mandarin orange and muskmelon. These can have some implications for the exportation of environmentfriendly agricultural products.

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A study on the purchase behavior of Chinese consumers about environment-friendly agricultural products

Kim¹,

Ryu²,

Lee³

2016

Korean Journal of Agricultural Science

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Study about the Determinant Factors of Consumers about Environment-friendly vegetables : Focusing on Carrot and Oriental Melon

Cited by 1 publication

References 0 publications

A study on the purchase behavior of Chinese consumers about environment-friendly agricultural products

A study on the purchase behavior of Chinese consumers about environment-friendly agricultural products

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