Study of monetization as a way of motivating freemium service users

Abstract

The paper describes user behavior as a result of introducing monetization in the freemium educational online platform. Monetization resulted in alternative system growth mechanisms causing viral increase in the number of users. System metrics in terms of the K-factor was utilized as an indicator of the system user base growth. The weekly K-factor doubled as a result of monetization introduction.

Open Education and Second Language Learning and Teaching

“…Premium service) is a business model known as freemium, a combination of the terms, free and premium service. (For an overview of business models applied on internet services and products in education sector, see De Langen, 2013;Osipov et al, 2015).…”

Open Education and Second Language Learning and Teaching

“…Premium service) is a business model known as freemium, a combination of the terms, free and premium service. (For an overview of business models applied on internet services and products in education sector, see De Langen, 2013; Osipov et al, 2015).…”

E-Learning Collaborative System for Practicing Foreign Languages with Native Speakers

“…Based in the conducted market analysis, the users demanded system monetization [32], which has been implemented.…”