2014 IEEE International Conference on Systems, Man, and Cybernetics (SMC) 2014
DOI: 10.1109/smc.2014.6974359
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Study of the product color's image based on the event-related potentials

Abstract: This research presents a new approach to explore the relationship between perception of product's color and their image. Event-related potentials (ERP) are used to reveal the brain responds to variation of image words within the same color category. Sofa was used as an example in this study. Firstly, all of the sample sofa pictures were made in the warm color tone according to the HSB color space; Next, through a questionnaire survey, we deduced that the three adjective words to match the color in three degree… Show more

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Cited by 3 publications
(2 citation statements)
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“…The average amplitude of N2 is the largest in the positive state and smallest in the neutral state. This result indicates that in the early stage, a positive or negative stimulus is more likely to attract attention than a neutral stimulus, which is consistent with previous research results 46,47 . However, there is no interaction between the emotional state and the hemisphere, and there is no lateralization trend of brain processing.…”
Section: Discussionsupporting
confidence: 91%
“…The average amplitude of N2 is the largest in the positive state and smallest in the neutral state. This result indicates that in the early stage, a positive or negative stimulus is more likely to attract attention than a neutral stimulus, which is consistent with previous research results 46,47 . However, there is no interaction between the emotional state and the hemisphere, and there is no lateralization trend of brain processing.…”
Section: Discussionsupporting
confidence: 91%
“…There are relatively few studies on the P200 compared to the P300. Chen et al found that the greater the correlation between product color and image, the more significant the P200 component [13]. Xue et al found that N100 and P200 have more significant changes in color matching through ERP research on interface color matching [14].…”
Section: Introductionmentioning
confidence: 99%