The emotional design of product color: An eye movement and event‐related potentials study

Ding, Ming; Song, Meijia; Pei, Huining; Cheng, Yu

doi:10.1002/col.22614

Cited by 21 publications

(12 citation statements)

References 44 publications

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“…The regions recognized as the interesting spots experience more fixation counts and a longer fixation duration [ 48 , 49 , 50 , 51 ]. The hot-spot map as a common representation of fixation duration that appears in the studies of eye movements, which reflects the attention of participants [ 52 , 53 ]. Together, the fixation count, fixation duration and hot-spot map were used to analyze the popularity of different bamboo furniture pieces after tung oil treatment.…”

Section: Resultsmentioning

confidence: 99%

Tung Oil Thermal Treatment Improves the Visual Effects of Moso Bamboo Materials

Tang

Fei²,

Song³

et al. 2022

Polymers

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Color is one of the most important characteristics of a material’s appearance, which affects the additional value of bamboo and psychological feelings of users. Previous studies have shown that the dimensional stability, mildew resistance and durability of bamboo were improved after tung oil thermal treatment. In this study, the effects of tung oil thermal treatment on bamboo color at different temperatures and durations of time were investigated. The results show that the lightness (L*) of bamboo decreased as the tung oil temperature or duration of time increased. The red–green coordinates (a*) and color saturation (C*) of bamboo were gradually increased as the tung oil temperature rose from 23 °C to 160 °C, while the a* and C* were gradually decreased when the temperature continued to rise from 160 °C to 200 °C. There was no significant difference in the yellow–blue coordinates (b*) of bamboo when the duration was prolonged from 0.5 h to 3 h with tung oil thermal treatment at 140 °C. Eye movement data show that the popularity of bamboo furniture was significantly improved at 23–100 °C and slightly improved at 160–180 °C with tung oil treatment. Therefore, tung oil thermal treatment plays a positive role in improving visual effects and additional value of bamboo.

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Section: Resultsmentioning

confidence: 99%

Tung Oil Thermal Treatment Improves the Visual Effects of Moso Bamboo Materials

Tang

Fei²,

Song³

et al. 2022

Polymers

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“…For instance, Ding et al (2021) selected fourteen conductive electrodes (Fp1, FP2, F3, FZ, F4, C3, CZ, C4, P3, PZ, P4, O1, LZ, and O2) to indicate the emotional changes caused by product color, by which significant LPP components were generated at the Fp1 and P4 positions. The high color consistency of the product was favorable for inducing a larger LPP amplitude [ 88 ].…”

Section: Discussionmentioning

confidence: 99%

Different Educational Interventions on Individual Cognition of Garbage Classification Based on EEG Monitoring

Zhao

Ren

Liu

et al. 2022

IJERPH

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Improvement in an individuals’ cognition is the key to promote garbage classification. This study takes university students as the research subjects, through three educational interventions, including the self-learning, heuristic learning, and interactive learning ways, to seek the most effective intervention based upon event-related potentials (ERPs) that is beneficial to enhance cognition of garbage classification. The results show that the experimental subjects induced P300 and LPP components, representing attentional changes and cognitive conflicts in classification judgments. There are differences in the amplitudes and peak latency of the two components corresponding to different interventions, indicating that the three educational interventions are able to improve the individual’s cognition level of garbage classification within a certain period of time. The interactive-learning intervention triggers the largest amplitudes of P300 and LPP, as well as the smallest peak latency, indicating its effect is the best. Such results provide insight into the design for an appropriate strategy in garbage classification education. The study also shows that an EEG signal can be used as the endogenous neural indicator to measure the performance of garbage classification under different educational interventions.

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“…The hot zone map method is selected for color extraction of animated images. The eye-tracking data visualization method should be reasonably determined according to the actual design evaluation content 30 , 31 , 40 – 42 . In the heat zone map method, the denser the hot spots, the longer the subject's gaze time in the area of interest, the longer the gaze time, and the greater the interest in the color matching of the area 43 .…”

Section: Methodsmentioning

confidence: 99%

An eye- tracking technology and MLP-based color matching design method

Hua

2023

Sci Rep

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Images are a significant source of inspiration for designers to carry out the color design. However, the absence of animated images in the product color design can create confusion for designers. To translate the colours of the animated images into product colours, this work used eye-tracking technology to aid colour extraction and the multilayer perceptron neural network (MLP) algorithm to train a product colour decision model to filter the best product colour schemes. Firstly, eye tracking technology is used to collect the distribution of hotspots of the subject while viewing the animated images. Based on the distribution of eye-tracking hotspots, the most interesting animated colours were extracted. Then, the MLP is applied to train a colour decision model for children's shopping cart products, and the colour decision model is used to filter the optimal solution for the product colour, and finally the colour design is completed from the animated colour to the three-colour children's shopping cart product. Experimental results show that the color extraction based on the eye-tracking technology and the color scheme screening based on the intelligent algorithm can realize the effective conversion from animated image colors to product colors. This work proposes a color scheme design method from animations to products, which further expands the image color sources in product color design and can accurately find the color scheme that matches the animated image and the product.

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The emotional design of product color: An eye movement and event‐related potentials study

Cited by 21 publications

References 44 publications

Tung Oil Thermal Treatment Improves the Visual Effects of Moso Bamboo Materials

Tung Oil Thermal Treatment Improves the Visual Effects of Moso Bamboo Materials

Different Educational Interventions on Individual Cognition of Garbage Classification Based on EEG Monitoring

An eye- tracking technology and MLP-based color matching design method

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