Purpose -To design a flexible integrated robotic assembly and rework (remanufacturing) cell for assembly, selective assembly and rework of advanced surface mount components (SMCs) using the generic methodology developed in this paper. Design/methodology/approach -Manual rework procedures are investigated for all advanced SMCs. General and specific component-related rework considerations are obtained and necessary tooling candidates for automation are determined. This is followed by determination of the specific automated rework procedure and selection of suitable tooling for automated robotic rework and generation and evaluation of design concepts. Findings -The developed methodology, which considers the reflow tool at the centre of the development process, has worked well in designing a flexible integrated robotic assembly and rework cell.Practical implications -This study identified the rework requirements for advanced SMCs, the essential features for rework reflow tools, criteria for comparing reflow tools, and a generic procedure for design and concept selection. Originality/value -It provides valuable knowledge for designers of flexible integrated robotic assembly and rework cells for assembly, selective assembly and rework of advanced SMCs.